An appreciation letter is a great way to keep your client attached to your business. It also increases the probability of more business, and referrals. Writing a great appreciation letter only takes a few minutes and can be a huge impact on your customers. In this post, we will discuss how to write a perfect client appreciation letter.
What is a client appreciation letter?
A client appreciation letter is nothing, but a type of business communication created to show gratitude and maintain a long-term professional relationship. There can be various reasons why you may want to write a client appreciate letter, including –
· May be the client is a first timer, and you can appreciate for being a client
· Appreciate for being a long-term loyal client and many more
Such letters won’t cost you much both in terms of time and money, but your client will feel special. There are many benefits of sending your client appreciation letter, including –
· Makes customers happy
· Increases the likelihood of customer referrals
· Builds a positive brand online
How to write a perfect appreciation letter to your client
There are some standard ingredients of any appreciation letter and if you just follow those, should be sufficient.
· Address your client by name
· Share your reason for appreciation
· Mention future interactions you are envisioning
· Add a personal sign-off
Address your client by name
This is one of the best ways to personalize any letter or even email when you call someone with their name. Make sure to use first name or last name depending on the geography of your client. In some location, people use first name while in other, last name. You can reference something like Dear first_name or Hi first_name or if you know that personal well, even Hay first_name works.
Share your reason for appreciation
You should be specific on why you are writing that appreciation letter to customer. You should write some good words appreciating and thanking your client for doing business with you. If your client has been associated with you for long term, mention that and thank them for being a loyal customer. You can also mention how being a loyal customer like them has helped you create trust and is beneficial for your business. You can also mention if something new you are offering in the letter that will have great click-through rate.
Mention future interactions you are envisioning
If you are planning some future interaction, you can mention here something like – you look forward to meeting your client in future and also look forward to serving them for any needs in future as well. You can also mention some deals or offers for being a great client.
Add a personal sign-off
This is another must have element in any client appreciation letter. You must use a personal sign-off like warm regards, or best wishes, or best regards or similar words. You may also use generic words like thank you etc. At the end, mention your name and designation. You may also put your contact details.
This was a quick guide on How to craft the perfect client appreciation letter. Just follow these elements and have a happy client.