Since the first web page was published by Tim Berners-Lee back in August 1991, the Internet has developed into probably the most significant communication tool in history. From websites to video conferencing, e-commerce stores to social media, the web is now an integral part of modern life and has become the largest informational resource ever created.
In 2020, the Internet offers companies opportunities for promotion and marketing that simply would not have been possible even 20 years ago. Indeed, the web has completely transformed modern marketing and there is now a virtually limitless number of ways businesses can promote themselves online.
However, the web isn’t just good for promotion – it can also provide invaluable insights. By working with recruitment market research companies, businesses big and small can gain a greater understanding of their customers through extensive investigation conducted by skilled marketers. This, in turn, allows companies to better target their on- and offline marketing for the maximum Return on Investment (ROI).
Here are just a few of the ways you could consider for your company’s online promotion.
Marketing on social media
While many people consider social media to be the preserve of spotty teenagers sharing what they had for breakfast that day, from a company perspective there can be few more useful promotional tools. Social media posts – and, in particular, the sharing of posts – can help companies reach out to previously untapped markets and equally diverse consumers. At current levels, around 3.6 billion people are on social media (approximately 49% of the population worldwide) meaning the opportunities are almost boundless if you can come up with the right campaign.
Email marketing can be a highly effective and low-cost way of engaging with your client base. However, the problem is, you first need to generate a mailing list. If you’ve been in business a while, this might be relatively easy by just inputting your list of existing contacts – but, if you’re just starting out it can be quite challenging building a list of interested parties. When marketing by email, always remember to include the option for users to opt out of your mailing list and also be careful to avoid spamming.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the practice of getting a website to the top of search engine listings under specific keywords or phrases likely to be used by a company’s potential customers. With so many of us now researching products online before purchase, successful SEO can mean the difference between nailing a sale or being lost in the millions of other websites already online in your particular niche. Due to the complex and time-consuming nature of SEO, to see the best results, it is normally advisable to hire the services of a professional online marketing company.
Pay-per-click (PPC) advertising
PPC can bring extra traffic to your site, however, it can also end up quite expensive if used long-term. The vast majority of adverts you see online these days will operate under the PPC structure, which is literally as the name would suggest – the advertiser gets charged each time a user clicks their advert. If your budget allows, it might be worth considering PPC advertising as an extra tool in your online promotional arsenal though most experts agree there are more successful (and cheaper) means of promotion.