Social media usage has been on the rise for the past couple of years. Sites like Facebook now have upwards of 1.5 billion users a day. However, even with such growing usage, social commerce has not picked up at the same rate. It is growing, but it is not yet trending. Why is this, you ask? There are multiple reasons why social commerce is not trending. To give you a better perspective on this issue, here are 3 reasons why social commerce isn’t trending on social media.
1. It is a tedious process
Social media is powerful when it comes to pushing products, and leveraging on social capital to drive sales. However, it is not easy. To get a high number of likes and followers on social media, it takes time, and money. That’s why businesses shy away from pursuing it aggressively, and hence the reason why it’s not trending on social media. It’s also the reason why businesses are turning to social media company media marketing companies like Social Media Daily. Social Media Daily allows businesses to buy Facebook likes, Instagram followers and YouTube views. This is powerful because, the business gets access to a fan-base, without having to go through the process of acquiring them organically.
2. Social media policies are making it harder
When talking of social media, Facebook stands out as a dominant player in it. As such, Facebook’s policies towards commerce directly affect the uptake of social commerce. Lately, Facebook has been moving to get rid adverts from its news feed. It is opting to drive them to its other platforms like Instagram, Facebook merchant place, among other options. The only challenge is that these platforms are yet to gain as much traction for commerce, as the main Facebook page. This may explain why social commerce is not trending on social media. However, things won’t stay this way for long. That’s because, a platform like Instagram is on a growth trajectory. As such, social commerce may not be trending now, but it will be, in the future, driven by the younger generations. In fact, it could ultimately become the key driver to e-commerce.
3. Tighter privacy laws
In the last few years, privacy has become a key source of concern for internet users. This explains the enforcement of laws like the GDPR in the EU. These laws are a challenge for internet companies, and by extension, to the whole idea of social commerce. That’s because, social commerce is heavily reliant on user data. Luckily, internet giants like Facebook are looking into possible solutions. For instance, a company like Facebook has openly admitted that it is looking into blockchain technology. This technology could solve most of the privacy concerns that surround social media, and open up social commerce to a whole new world of possibilities. As such, social commerce may not be trending now, but it sure will become a top trend in the future. The ability to use social media to drive sales is something that cannot be discounted in the future of e-commerce.