There are a lot of homebuying apps out there. As a realtor, chances are, you’ve used nearly all of them. The benefit of using these kinds of apps is the fact that they are well-known by homebuyers, but the benefits stop there.
Using an app that isn’t built just for your business can be frustrating. Instead of relying solely on popular apps to build your business, you should build your own app.
A specialized app for realtors is a great way to boost business, as personalized apps come with many benefits.
It Will Set You Apart from Others
There are a lot of real estate agents out there. Discovering ways to stand out is extremely important. Just a few ways you can do that include:
- Provide value with a blog or give away free books to clients
- Give gifts to your client when they close on a house
- Relate to your clients by sharing your personal story
- Start a podcast or a station on YouTube
One of the best ways to set yourself apart from others is to build and maintain your own app. In a sea of homebuying apps that multiple realtors use, you will show clients that you are serious about your business by providing them with a convenient place to learn more about your properties.
Direct Line of Contact with Clients
Finding clients is no easy task. Many realtors rely on word-of-mouth. That’s a great way to get new clients, but if you’re running a little low, or you’re new to the real estate game, it’s much better to have a direct way to get in contact with clients.
Having your own app provides you with the ability to get in touch with all previous and current clients who have your app downloaded on their device. All they have to do is click on your app for instant access to you and your brand.
Push notifications are another benefit of creating your own app. You can instantly show clients new properties and provide them with insider knowledge.
Provide More Value to Your Clients
Clients won’t want to work with you unless you can provide them with value. That’s the case, no matter what industry you’re in.
Having an app automatically provides your clients with value. It gives them a direct way to contact you, and it provides them with a centralized place to learn more about the properties you are currently representing.
It also gives you the opportunity to provide even more direct value to your clients. Share promotions, update bargain properties for clients on a budget, and make it easy for clients to access resources from your app. The easier, and more fun, you can make it to purchase a home, the more likely it is that people will want to use you as their realtor.
Build Your Brand
Building a brand isn’t relegated to shops and stores, although it is a little simpler to build a cohesive brand when you have items that you package for sale and a storefront that displays your logo front and center.
As a realtor, you have a brand too. You just have to work harder to promote it.
An app provides you with a centralized location to build and display your brand. Based on the colors and layout you choose, in addition to the information you provide and the properties you represent, you can give clients a clear picture of exactly what kind of realtor you are.
There are many apps that will make you more efficient. From scheduling to marketing, there are tons to choose from that will help you make the most of your time.
By all means, use as many of them as is convenient and useful for you, but don’t forget that the most efficient app of all is the one you build for yourself.
You have the ability to design and organize your app however you want. Your app provides you with a centralized database for your properties, and it can also provide you with a centralized database for your contacts. Make your personalized app your home base and you’ll save a lot of time you would otherwise spend switching between different programs.
It’s easy for realtors to get away without having their own app because there are so many homebuying apps already in existence. However, a personalized app really can make a huge difference to your business. The sooner you create your very own app, the sooner you can reap the rewards on this list!