Product packaging is one of the reasons that will determine the success of the business. Product packaging is a representation of the whole business. When it comes to buying a product, most people will judge a thing by its cover. That is why nowadays most of the businessman trying to make the most appealing product packaging and spend money to get the best product packaging for their business. It’s also affected by the development of technologies where people can easily capture something that will draw their attention and post in their personal social media. There are many products and service that took a lot of benefit from people activities in social media. One of those is to create something unique and interesting that will trigger the customers to post in on their social media. If something has gone viral and popular, of course, it will contribute to increasing their sales. Have you started to put more attention and effort into your product packaging? If you haven’t felt that is important, let’s see the reasons why product packaging is essential for your marketing, just as important as the product itself.
Represent the Characteristics of Your Brand
We all know all business must have competitors. There are a thousand similar products that probably offer the same or even better quality than your products. One-third of the consumer’s decision making is based solely on product packaging (The Paper Worker). That is why you need to make your product packaging stand out and different from others. So that people can easily remember and find your product after they try and would like to re-purchase your product. Don’t forget to adjust the design of your product packaging with your target audience. For instance, if your target audience is young people, you need to make the packaging more colorful and high spirited just like the character of youth.
One of the Most Effective Marketing Tool
Do your marketing online would be the main thing that everybody focused on. Nowadays most of the people seeking information online, either through social media, or online website. You might use many strategies for your online marketing strategies, like paid-ads or organic search marketing (SEO). But your product packaging can be a helpful marketing tool through in-store advertising. Products that have a brand will easily be recognized. Just like what has been told in the first paragraph, it will help your customer your brand. You don’t need to put a lot of money on your product packaging. There are many ways to create an appealing product packaging without costing a lot of money. You can try simple product packaging materials like stickers, labels, or hang tag. Use your creativity to create those tools to become something unique.
Create Brand Recognition
Most of the popular brand has something that people will remember every time they think about the brand. For example like Dunkin Donuts, do you just automatically remembering about the color of their brand, which is orange and shock pink? If yes, means they have succeeded in creating their brand recognition. You need to take time and think about what would be the thing that you want your customers to remind of your business. Either the logo like KFC and Pepsi or the colors like Dunkin Donuts. Once you find something that suitable for your target audience, you should make it into the product packaging and other promotional tools that you have.
Reinforces Perceived Value
Imagine when you received a product with good quality and exclusive product packaging, you will see them as a high-branded brand. All the factors of product packaging will determine how people see the value of your products. But still, you need to adjust it with your product’s ease of use. For instance, if your product is a bicycle, it should emphasize the function of the product packaging, where people can easily bring and bring it back home after they buy it. Otherwise, if you have a skincare product, it should look bright and beautiful.
Purchasing Decisions Affected by Colors
Do you know that the colors used in your product packaging play a key role in consumer buying decisions? Based on Repsly, your brain reacts to colors in different ways. By that reason, you need to choose your packaging colors accordingly. Blue represents loyalty, unity, legality, and intelligence, meanwhile Red represents passion and excitement. Red will be suitable to induce physical reactions from consumers, mostly it used for food packaging because it will affect consumer’s to eat. Blue will be suitable for products that will contribute to the buyer’s relaxation and calmness, like soap, shampoo or body lotion.
If now you’ve changed your mind about product packaging, start defining your brand and put it into all your product packaging and promotional tools. Sure it would help a lot to create your brand awareness.