With a high-performing 2017 in revenue and brand value, Google had just invested an additional $1 billion to expand operations in New York City. With some 7,000 employees in NYC alone, the online giant aims to double its workforce within the next few years. And since Google has accounted for over 73% of desktop searches, waves of change in Google will influence the tech world for sure.
Currently, Google’s New York headquarters is at 111 Eighth Avenue. This prime piece of real estate was purchased for $1.8 billion in 2010. Earlier in 2018, it had also acquired Chelsea Market offices for $2.4 billion.
With plans underway to set up a new Google campus by 2020 (the company is already calling it Google Hudson Square), things seem to be looking up for the tech titan. The new facilities will house additional staff to support its growing requirements for advertising, cloud computing, technical infrastructure, sales, and research, among others.
Google brand was worth over $120 billion in 2018, and while it has made a fortune from search advertising revenue and other internet-related products and services, the company has been diversifying its interests over the last few years, putting in money in other technologies and applications.
Here are a few other interesting industries Google has been investing in lately.
More Efficient Servers and Data Centers
The exact specifications of Google’s hardware and equipment configuration for its numerous data centers are a company secret. It has been making own servers since 2005, built with not just security in mind but also energy-efficiency.
Google data centers are so energy-efficient that they use 50% less energy than their regular commercial-standard counterparts. As part of its ongoing carbon neutrality directives for all its operations, Google recycles 100% of electronic equipment that leaves its data centers.
Even as the company has mandated that all its data centers run on 100% renewable energy, Google continuously supports green energy projects. The tech powerhouse now has the distinction of being the world’s largest corporate buyer of renewable energy, with commitments reaching 2.6 gigawatts (2,600 megawatts) of wind and solar energy.
It doesn’t stop there though — Google’s investments in various renewable energy projects around the world, particularly those building additional green energy infrastructure and distribution facilities, have already crossed the $3.5 billion mark.
Among some of Google’s latest forays into the e-commerce space include funding for services like India’s Dunzo (a hyper-local concierge and delivery service), the online-to-offline fashion startup Fynd, and same-day delivery service provider Deliv.
One of Google’s latest investments is putting in some Series-C funding for the Tokyo-based company Abeja, which specializes in developing AI business solutions utilizing deep learning. Google has already been dabbling in artificial intelligence since it had acquired DeepMind Technologies in 2014.
With the tech giant continuing growth in AI and robotics, future applications of these technologies are highly anticipated by the tech community.
We’ve known for quite some time that Google had been developing its own fleet of driverless cars from scratch. Without any pedals or steering wheels, the sleeker, more current models have come a long way since their 2014 prototypes, running completely on electric energy and an effective range of 100 miles.
Google’s own ride-hailing service known as Waymo One is now being tested among members of a pilot program implemented in Phoenix, Arizona. While its driverless cars have already logged in a considerable amount of time on public roads (as test runs), this is the first time the service has been made available to the public.