SEO has continued to evolve over the years. New techniques keep on emerging hence the need for web developers to continue updating themselves. This brings us to backlinks, which play a leading role in enhancing the visibility of sites. Perhaps it could be beneficial to try and define backlinks before we dwell on what they do and how they can be used. Backlinks refer to links to your blogs or anything that makes you visible online. Backlinks are sometimes referred to as inbound links (IBL).
Backlinks behave like a mirror through which your brand is seen. They are intended to help promote your brand and expose it online. This way they help to boost your web traffic. To achieve the desired exposure, it is important that you backlink your brand to social media. When properly done, bank links encourages social media users to spread your brand awareness. Thus, as an SEO tool, backlinks enhance your website visibility and improves its ranking on Google. Note that it is necessary that your site is backlinked to a site that is not just relevant to what you do, but which is of high quality. For instance, sites that are linked to the world’s leading digital markets such as Amazon and eBay stand a better chance of being seen compared to those backlinked to non-starter sites.
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In SEO, quality is considered more important than quantity. Thus, having a few quality backlinks is a better SEO strategy than having many vague and irrelevant backlinks. SEO experts prefer highly relevant backlinks to those that are vague and which offer questionable relevance to your site. This brings us to the idea of niche. It is, therefore, necessary that you link your site to other sites in the same niche. Using phony and irrelevant backlinks will not help your website since Google has adjusted the crawlers’ algorithm so that they are now pickier and will ignore anything that is irrelevant. This means that one needs to be careful when using backlinks for SEO purposes because bad backlinks will do more harm than good to your website. In fact, the crawlers will render lose backlinks as spam, and this may lower how Google rates your site.
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Notice that there are two distinct ways the search engine algorithm determine whether your backlinks are quality or not:
1. Authority – how highly valued the website that provides you with backlink is plays a vital role. It the website commands respect within its niche, the more quality it is to your website as a source of backlink.
2. Relevance – certainly, the sources of your backlink must be relevant to your brand or website.
Backlinks are like paths on which crawlers walk while searching for your website. If there quality is high, then they lead the crawlers to your website. This helps to drive traffic to the site.
Search engines can determine the quality of a link and its relevancy to your site to help determine how high to rank your website. Achieving quality linking encourages visitors to come to your website. It does this by pointing the way to your website.
Thus, the importance of backlinks to a website cannot be overemphasized. No wonder that webmasters are burning the midnight oil to ensure that their websites have quality backlinks. This is a top SEO strategy that enhances the visibility of their website and ensures that traffic is driven to the website.