Web design is currently evolving and the changes seen in this field do not please everyone. Freelance web designers find it difficult to cope with the sudden trends that emerge in this industry, which is a bonus for custom web design companies who are constantly updating their practices based on the clients’ needs. As 2019 begins, the current web design trends may be quite controversial for people who are still appreciating the old trends and principles that people preferred in the past few years.
With the emphasis placed on UX (User Experience), revamping websites to make them more enjoyable for visitors was just a matter of time. Web design is like fashion – trends disappear and then they come back even stronger. Some trends that made a comeback were deeply appreciated by designers, while others complicated their job and made implementation much more difficult than before. Here are the controversial trends that web designers must get used to this year:
Background videos return
Incorporating videos in web design is not new. It was a trend in the past few years that people left behind for a while. Now, videos came back and they are used more than ever. The public wants to assimilate as much information as possible, in the shortest period of time. Reading large chunks of text does not give users that chance and this is the reason why they prefer watching a short presentation video instead. Background videos represent the video that plays instantly when you enter a website and has small bits of texts over it.
Videos help the audience understand a message faster, through visuals and audio. What makes this trend controversial is that it’s quite difficult to incorporate background videos into a website while keeping it fast and aesthetically pleasing. For fast loading, the video can’t last longer than 10 seconds, which makes the situation even trickier. If the video is not realized correctly, it may distract users instead of giving them the information they want. Video content should be relevant and well-integrated and many websites fail to provide users with that.
Using different fonts
Yes – the results obtained by using different fonts can be truly beautiful, but this is a trend that complicates the job of web designers tremendously. Combining fonts is much more difficult than it appears. One has to select the proper style, height and even width of the font used and find others that match the main font. Playing with typography can be very time-consuming, as web designers need time to get the combination right. Another trend that seems to be popular in 2019 is handwriting typography, which pushes web designers to work with illustrators and incorporate the content they provide into the design of the site. Moreover, fonts are becoming more and more numerous and the choices are even harder to make.
Introducing AI bots
Most web projects launched in the past year contain Artificial Intelligence in one way or another. As everyone noticed, AI is present in people’s lives in all sort of forms – on websites, on mobile phones, in people’s homes and so on. It was just a matter of time until AI bots became mainstream. In today’s society, getting responses fast is the desired result, and AI bots can help with automating that task. Writing a program that predicts questions and generates answers based on the information you provide seems to be borrowed from Sci-Fi books.
Well, chatbots play this role on websites. Web design must smartly incorporate AI into projects, as they are demanded by users and make the jobs of people easier. However, some people got used with this trend and prefer discussing with a real person rather than a robot when he has a serious question to ask. Using bots is not exclusively related to real-time chatting. They can be used to provide users with useful hints and information regarding how to navigate the website or facts about the client’s products, services or content. Custom web design companies need to stay open to including AI in the way they build websites.
If there is one trend that web design companies must respect under all circumstances, it is designing scalable websites. Mobile users seem to increase in number very fast, a considerable part of them being exclusive. Since exclusive mobile users don’t get to see the desktop version of a website, it’s paramount to design one that works just as good on all platforms, regardless the device on which it is displayed. Plus, mobile-friendly websites must be more interactive. Why is this trend controversial? Because it involves much more work.
To make a website scalable, it’s recommended to develop it for mobile first, and then add the necessary features and upgrades for desktop versions. Scalable design is much more difficult to create because all content must fit certain screen size and also look aesthetically pleasing. This is the reason why complex design is left behind and simplicity takes its place. The more rapid the website, the higher the conversion rate. Moreover, users can find what they are looking for faster, reducing the bounce rate.
Web design teams already know about the importance of the colors used to create a website. In fact, these influence the user’s opinion and experience on the website so much that it makes him come back or not. Staying away from rebranding for as long as possible is a must because users get used with a specific image of the website and – most times – remember the brand based on the colors it has. Following the trends in terms of colors is a task that web designers have to keep up with, regardless of how difficult it might get. Gaining information about the influence of colors on human perception might help to select the best nuances for a website, based on the specifics of the client’s area of interest and purposes.