HTC VIVE is the creator of the unprecedented PC-based virtual reality system while IGT is a leading force in the gaming world. When the two firms announced their partnership on March 20th, 2018, VR and gaming enthusiasts were thrilled. In their new partnership, the two international firms aim to bring HTC’s VIVE studio’s content to IGT’s zones on casino floors as per NyeCasino website’s research here. This move serves as the maiden step for HTC into the gaming industry but it’s also a big step for IGT.
The Virtual Zone competition arena which is designed by IGT to bring out the best casino environment enables casino patrons across the world to compete with each other. The zones are used to deliver spirited VR tournaments and also enable patrons to enjoy competitive VR games as well as win cash prizes.
According to Joel Breton, HTC VP Global Content, arcade-like installations and experiences are coming up all over the globe as VR is continually proving to be a sure traffic generator in the entertainment world. IGT’s gaming expertise will work superbly when it’s employed on HTC’s VR technology. Both firms are launching a platform which will deploy the best wholesome experiences for VR tournaments and stand-alone VR arcades. The partnership is a big opportunity for all as more consumers will be exposed to the amazing VR content, he added.
On the other hand, Enrico Drago, IGT SVP Global Product Marketing Interactive, Betting and Licensing said that IGT’s Virtual Zone offers an exciting evolution of the current-day casino entertainment. IGT is taking a step towards diversifying its portfolio by offering differentiated casino floors and entertaining a broad demographic of customers. HTC is a leader in VR space and its commitment to develop unrivalled VR experiences for players made them an ideal partner for IGT’s Virtual Zone, Drago added.
In Las Vegas, the first physical ‘Virtual Zone’ is already live on at Boyd Gaming’s The Orleans Hotel and Casino. Players strap on the HTC VIVE hardware and compete in a variety of games. Also available are multiplayer games where players also get to win slot dollars.
IGT has set aside a developer’s kit which will be used by designers who will be interested in producing content for the zones. At the same time, VIVE Studios are already working using the software developer kit (SDK). This will help bring the Studios’ Arcade Saga title through an adaptation process to casino floors internationally.
Game developers will get a chance to use the SDK when providing content which can then be picked up by a major operator like IGT. This will be ideal for developers especially now that IGT is looking to expand its VR Zones to more venues. According to Drago, Arcade Saga is a testament to the usability and relevance of IGT’s SDK. HTC has successfully adapted one its VR titles into a solution which IGT customers can leverage to entertain their players in a whole new way. IGT, which is listed on NYSE, is looking to further expand the firm’s VR content library through this program, he concluded.