Are you struggling to measure the value of your marketing campaigns?
This is a problem many businesses face, and it can be extremely frustrating.
However, measuring the value of your campaigns isn’t as hard as you may think. One of the best ways to do this is through A/B testing.
A/B testing, in a nutshell, is when a company creates two marketing campaigns and then compares them to see which produced the better results.
Yes – creating two campaigns is a lot of work. However, it’s definitely worth it. Read on to discover the top 5 benefits of A/B testing.
Your bounce rate reflects how long people spend on your site before “bouncing”, aka leaving.
If your bounce rate is poor, Google will take note and bump you down in the rankings.
A/B testing can help you realize the subtle changes you need to make to improve your bounce rate, such as the tweaking a heading or changing a font. And as we know, the more your content will be engaging, the bounce rate will be that much reduced. The best way to do is, evergreen content strategy which won’t get down with the time.
One of the best benefits of A/B testing is that it can help increase your conversion rates.
When you take the time to carefully make two different marketing campaigns and compare them side by side, it becomes relatively obvious to see what is working and what isn’t.
And in the end, this can help you drastically improve your conversion rates.
As we said earlier, analyzing the results of a marketing campaign can sometimes be an incredibly tough and ambiguous process.
However, with A/B testing, the process couldn’t be more straightforward. There are very simple metrics you can use to determine which campaign worked better, such as bounce rates, conversion rates, etc.
Here’s a very simple example: You create two different business cards, each with a different marketing message, and put different phone numbers on each of the cards. Then, you see which number received the most phone calls.
Making major revisions to your business or your website can be incredibly expensive and time-consuming, and therefore there is always a great amount of risk involved.
Luckily, with A/B testing, you have the opportunity to examine what customers are responding to before making major changes.
By doing so, you will avoid taking any unnecessary risks and you will save money and time.
Just as the results are easy to analyze, so too is the test easy to implement.
All you need to do is download an online tool, some of which you can find for free. Or, you can use web analytics tools to gather data and then track the results of each landing page.
Keep in mind, however, that most free online tools will only allow you to perform simple A/B testing. If you are looking for a more in-depth analysis, it’s more beneficial to do your testing with the help of a marketing company.
These were some of the best benefits of A/B testing. A/B testing doesn’t only involve with any particular area and can be applied to email marketing, social media marketing etc. as well. Follow this kind of testing for the best benefits of your business.