With so much talk about digital marketing – from content marketing to link building and SEO – you could be forgiven to thinking that business has moved on from traditional PR and marketing strategies.
However certain old-school approaches, most notably trade shows, not only remain relevant going into 2019, but have evolved with the times to be even more effective than ever in promoting your brand, building your customer base and generating sales leads.
Promoting your business and your products at trade shows could just be what takes your business to the next level in 2019. In order to execute this effectively you will need an engaging, interesting booth design. Let’s take a look at 5 top tips for a successful trade show booth display.
Branding Is Key
As with any kind of PR or marketing strategy, it is important to have strong, consistent branding through your attendance at trade shows. Building consistent booth branding is essential to get the most out of trade show attendance in the long term. Strong branding increases visibility, builds brand awareness and means your display is more likely to appeal to and attract customers.
To effectively brand your trade show booth, make sure all design elements fit perfectly within your branding and messaging strategy as a business. Consider the colors used in your booth, as well as signage, logos and other visual elements. The overall design and general feeling of your booth display should reflect who you are as a brand, whether this is modern, innovative, dynamic, friendly, or something else.
Stand Out From The Crowd
To get the most out of your presence at any trade show, you need to attract potential customers and contacts to your booth. This means standing out from the competition, which in many case may be a large volume of noisy booths.
Being creative and innovative is one of the best ways you can differentiate yourself from the crowd and attract attention. There are multiple ways you can do this, by picking an unusual color to brand your booth, for example, or having a unique interactive feature at your booth. This will very much depend on your brand and your sector, so try to come up with creative ideas which resonate with your customers and are appropriate to your brand.
Make Use of Your Space
Trade show booth space rental is charged based on size, so you will want to make sure you use every inch of that space in order to make the most of it. If you are on a tighter budget you may be working with quite a small space. This doesn’t mean, however, that you need to miss out: with some creativity, a little space can go a long way.
Make use of all spaces and surfaces for signage and other visual elements: this means not just walls, but the side of the booth and the ceilings as well. This doesn’t necessarily mean crowding or cluttering the space, but rather using it for maximum impact. This could be a more minimalist design with strong dynamic elements which represent your brand and attract customers.
Booth design companies can create a custom booth for you, with many also offering more standard options at a lower cost, in a variety of booth sizes. These companies are now well represented around the world, and you can find great booth design in Bangkok, London, San Francisco and beyond.
Don’t Underestimate The Power Of Fun
Some of the most successful booth displays are those which are simply fun to interact with. Trade shows can get rather boring and repetitive, especially for those who attend shows often, so introducing a fun element into your display will be a hugely welcome relief.
Not only will this make you stand out from other booths and attract attention, fun activities are a great platform for engaging with your customers and building relationships with them. Building strong relationships with your customers is one of the best things you can do to build loyalty, which in turn delivers incredible returns to your business in terms of long-term revenue and profits.
Respect Your Customer
At the end of the day, don’t forget what the whole process is about: your customer. Think about your customer and their needs when putting together your booth display. What can you do to make your booth a more pleasant, comfortable space which your customer will enjoy being in? This is not only a nice way to treat people, but setting up an environment like this will mean customers and potential customers will spend longer at your booth, increasing the chance of signups or sales.
Having a customer-friendly booth display can take in anything from the lighting, colors and other visuals in your booth, to features and elements within the booth space. Depending on your booth’s size and capacity, you could consider including elements such as comfortable seating and phone recharge stations.
Trade shows can be a great way to market your business and your products, build your customer base and generate sales leads. In order to reap the maximum benefits from trade show attendance you need to a successful booth design which is attention-grabbing, kind to your customer and authentic to your brand.