Search engine optimization (SEO) is an important tool for the modern website. But how can you customize it for your plastic surgery business? What techniques should you be using to drive more traffic to your website, and how can you analyze the results and use them to your benefit? We have extensively researched to find the best practices, interviewed Solution21 experts, a company that offers dedicated plastic surgery marketing & SEO services, and reviewed various success stories. Here are just a few things to understand about SEO for plastic surgery websites.
1. Know Your Keywords
Keywords are the bread and butter of SEO marketing strategies. When people put a particular word or phrase into a search engine, you want your website to be the first result that pops up for it.
Here’s a sample of keywords that you might use for your plastic surgery clinic:
– Cosmetic
– Beautiful
– Skin
– Liposuction
– Lip injections
– Botox
You might also experiment with different phrases that you think people might be searching for, especially if you have a blog with articles that dive into these subjects. For example, some of your keyword phrases might be “how much does a breast reduction cost” or “what are the benefits of laser surgery.”
2. Know the Tricks
If you want to increase your keyword density without “stuffing” your content with the same phrases over and over again, consider sticking them into your alt text or meta descriptions. If you want it to seem like you’ve decreased page load times even though you don’t have the budget for a better server, install a top-to-bottom script that will keep readers busy with your first few paragraphs while the lower ones are still loading. There are many tips and tricks like this for people who want to take full advantage of SEO!
3. Advertise, Advertise, Advertise
You can have the best website on the planet, and it won’t matter if no one actually visits it. Make sure that you’re getting the word out about your plastic surgery business. Use keywords to link your website to all of your social media accounts, and play around with buttons and banner ads that might catch the eye of your potential visitors. There’s no such thing as over-advertising your business on the Internet, so don’t be shy about it.
4. Optimize Your Site For All Users
Gone are the days when everyone browsed the web from a bulky desktop computer. Today, people are more likely to use their tablets or smartphones than a sit-down machine, and your website needs to reflect this. It should have a mobile version that allows it to be quickly loaded without formatting errors, and it should be connected to an app that allows data to be shared across multiple devices.
5. Encourage Online Reviews
Online reviews are a great way to increase brand visibility. They’re also useful if you’re trying to build trust; no one wants to go under a plastic surgeon’s knife unless they have favorable reviews from previous patients. Make sure that your website is listed on places like Yelp, Healthgrades and Yellowpages, and encourage your patients to leave reviews after they’ve had a successful consultation or operation with you.
6. Utilize Analytics Software
Analytics software can help you figure out where your traffic is coming from and how you can increase it. For example, if the software tells you that you’re receiving a lot of clicks from inbound links on a particular social media account, you can increase your presence on that platform. Knowing how to target your demographic is one of the most important parts of general marketing, and fine-tuning your SEO can really help with that.
7. Get More Links
Search engine results pages (SERPs) aren’t ranked solely by popularity. Websites like Google will also take the site’s “authority” into account to help people get the most relevant and trustworthy results: This is why professional medical sites are always ranked higher than random wellness blogs. The good news is that it’s easy to increase the authority of your website; you just need to have a lot of other people linking to it. The more that it’s vetted by your traffic, the more that Google’s algorithms will trust it.
8. Don’t Forget Geographic Information
Even if you accept long-distance patients, you’ll want your website to target a closer demographic. This is because more than 70 percent of online activity comes from people looking for information about local businesses. Again, there’s nothing wrong with including a paragraph or even a page about long-distance patients; just make sure that the bulk of your content is focused on serving people in your particular area.
There’s more to driving traffic to your website than simply stuffing some keywords and alt text into your coding. If you’re serious about increasing your visitor amount and boosting your brand visibility, use these suggestions to help you understand and utilize SEO for your plastic surgery website.
