Technology has stepped in and disrupted many things in many sectors, but commerce is among the most affected sectors. The changes that have happened due to tech savvy customers is no longer just a minor occurrence; it is only growing stronger as the days go by. The days of a customer trying to see through the internet if they should risk their money trying to verify if online transactions were legitimate are now gone.
The customer of today is a different person. They are now buying things confidently, ad can keep track of all the things they buy online, as well as interacting with retailers in different ways. This is then changing the overall state of affairs – because tech is changing the way businesses are relating to their customers, there has been the emergence of new opportunities. The customer now has unlimited access to a variety of tools that help them find alternatives, compare prices, get coupons and find stores.
The retailer is also seeing advantages that help them connect with their customers even more. Here are some of the ways technology has changed e-Commerce.
The emergence of mobile apps has altered the relationship between the retailer and consumer
Through the introduction of mobile apps, retailers have increased opportunities to connect to their customers beyond the limitations of the physical premises. That means the brand no longer needs to wait for the customer to walk into their business or see adverts that encourage them to interact with the enterprise.
If you are a customer, you can simply download the app, thanks to improvements in internet accessibility (some that you can get on the list of best VPNs for Australia), and interact with the brand.
Even when the customer is not actively shopping, they can still remember the retailer they are dealing with. The introduction of interactions that are location-enabled enhances this as well, since the customer can buy an item and it gets delivered to their doorstep.
The customer has the retailer on their mind
Let us be honest here – email notifications are not the rage anymore. In fact, the increase in rise of smartphones has led to the emergence of push notifications, a method increasingly being used by marketers everywhere. This along with the mobile apps enable marketing teams to see the attention the brand is getting from customers, all in an easier way compared to before.
Thanks to this method, customers now see the promotions by brands and are prompted to check them out. The more these updates are gaining ground, the more retailers are relying on them to help them keep customers up to date, as well as informing them of new promotions and sales.
The personalized customer experience is on the rise
It is not a new phenomenon when a customer wants their shopping experience to be a relevant one. However, there is something new that is happening in terms of this – and it is that technology is now becoming a useful tool of making this personalization a standard occurrence. This has also led to the emergence of highly loyal customers because they trust that the brand knows their needs.
In fact, the introduction of mobile personal assistants has also solidified the fact that ecommerce services can no longer rely on automated services.
If brands want to cater to their customs needs in more efficient ways, they are finding that they must adapt to new standards that improvements in technology have set. That also means they must service their customers on the many channels that they can access and use.
These include social media platforms such as Twitter, Facebook, Pinterest or Instagram, as well as other methods like emails and their main brand websites. This ensures they can connect to their customers in easier ways, even if the customer is not physically present near the site, and ensure they have a viable business opportunity to new markets.
Thanks to lower prices and faster delivery, customers can now enjoy the benefits of ecommerce
Behind the success of ecommerce sites is the convenience that comes with easier shopping and faster delivery times. Referred to as the ‘buy now’ mentality, convenience is highly important to the customers. This has not been without it challenges though – for instance, businesses that have same-day delivery charges also find it challenging to succeed due to various factors, especially human fatigue.
However, technological improvements have meant that drones and automated vehicles will soon become a thing of the future. This has already been adopted by major players of the ecommerce industry such as Amazon, which are looking forward to adopt the tech and use it to get faster delivery of their products. For now, though, many retail sites are currently offering their customers a faster delivery date, all at a lower cost than their competitors.
The takeoff of smaller businesses
In the past, it was difficult to say with certainty that small businesses would succeed, especially in an industry that is filled with giants. However, the realities of today are different. Thanks to the spread of internet penetration and technological improvements, more commerce sites such as Shopify and Etsy are now gaining footholds in the market, and offering competition to large scale retailers like Walmart.
In addition, the emergence of social media as a tool of marketing enterprises has paid off for smaller retailers, because consumers can now discover brands they have not seen before. Even the thrift stores can open up online shops and sell to customers who live far from their premises, even those in other countries.
The change from buying to selling
The focus of ecommerce has understandably been creating more buyers, so that sellers sell more. According to a study in the INFORMS journal marketing science, the change in tech means that sellers are now more important than buyers, because their impact is 3.5 times more in terms of dictating the growth of ecommerce platforms.
The biggest benefits of ecommerce are not only towards the consumer, but the seller as well. It is therefore important to consider all these factors when starting a business today, as they will determine whether you will be successful or not.