Whether it is a large or a small tech company, having a good marketing strategy is essential for success. Marketing and sales are the lifeblood of the company and failing to plan them properly can spell failure. However, developing an effective marketing strategy isn’t as simple as it may seem. The tech industry has a very competitive market that is crowded with numerous companies. Plus, new technologies are launched almost every minute requiring you to always stay alert and up-to-date.
For a tech company to stand out, you have to clearly show how your services and products solve a specific need or problem. And to do this, you have to implement strategies to help you reach your potential clients.
Here let’s take a look at some effective marketing strategies for tech companies.
1. Establish a good strategic position
For a successful marketing campaign, you have to start from a strategic position. Study your product. Define its core value proposition or what solutions it offers. Identify and study your intended audience. Know where your audience congregates online and learn their activities and preferences.
A common mistake of tech companies is they haphazardly start marketing without carefully establishing a good starting point. As a result, they end up wasting resources on campaigns that are doomed to fail. Discerning and answering fundamental questions about your company and your intended market is a non-negotiable first step in laying a good foundation for your tech company.
2. Connect with your audience
Another pitfall for many tech companies is that their communications aren’t relatable. As much as possible, use language that is understandable by majority of the readers. Avoid overly technical jargons that seem to make your brand complicated and fail to convey your message. Although you have to explain what your company offers, try to make the communication easier to ‘digest’. Talk about how your products have provided solutions to problems. Talk about experiences of users or ask testimonials from them. This way potential customers will understand how you can be of help to them.
3. Insightful content marketing
It’s not enough that you post content online. Your content should have good quality and be useful to readers. Think about topics that you can be authoritative on. Create a content marketing plan so that your posts follow a logical progression. Also, discussing broader topics in the tech industry can help project your company as a thought leader. Choose the right types of content such as white papers, videos, infographics, social media posts, etc.
4. Consistent SEO strategy
Implementing SEO for IT and software companies is essential for a successful marketing campaign. SEO is not a simple, overnight task. It is a gradual and meticulous process that you need to focus on and build over time. In fact, many tech companies invest huge amounts in SEO firms and specialists to get their brands in good ranking. But this doesn’t mean you cannot try to do it by yourself. Improve your SEO skills by reading blogs from industry experts. One such site is Moz.com where you can explore and learn important SEO topics such as ranking & visibility, on-site SEO, links & link building, local SEO, keyword and keyword research, crawling & site audits, and so much more.
5. Effective PR strategy
Aside from your content, inputs from professional media members can define your brand. A good PR strategy for a tech company will not only increase your audience reach but also enhance your brand’s reputation. Gain favorable media attention by having good relationships with the press. Invite the local media to your company and show them how your products and services work. Offer them free trial so they can experience firsthand what you company has to offer.
Planning an effective marketing campaign entails a long, meticulous process. Don’t expect to complete it overnight. But, hopefully, these five marketing strategies can help you get off on the right foot! Good luck!