Your brand’s story unfolds each and everyday on social media accounts. These accounts have become a customer or reader’s constant connection to the things about your company that matters in their lives. Each post you make tells a small part of your story. Maybe you’re sharing an anecdote, a company event, or a sale. If you’re a content creator, maybe you’re just letting your readers know that a new article is going up. Whether you’re an entire company or a single person, you have a brand with a story.
Social media tools can’t be plentiful enough in this modern era. 126 million people use Twitter everyday. 1.58 active daily users populate Facebook. These two social media websites alone allow you to say anything, at any time, to almost the entire population of humanity. That’s a powerful, and overwhelming, idea to comprehend. Thankfully, businesses don’t have to comprehend a heck of a lot about these facts because companies like NetBase exist.
How NetBase Social Media Analytics Work
NetBase tells the story of your brand in a way that your readers will respond to. By giving you social media analysis tools like brand reputation monitoring, crisis resolution management, and comparative analysis with competitors, they analyze your social media posts and reader response so that you can tweak the things that aren’t working and exploit the things that are. AI and machine learning are another of the company’s specialties, as they have automated services now that can monitor performance and respond in real-time to problems on your social media.
Social media tools are great, but they also have to be effective. When you see a company like NetBase that’s popular with large corporations, you know you can trust them for the small stuff, too. Their platform is working, and it shows because people are using them. They have real-time monitoring of things that might present a crisis on your social media (for example, negative posts and backlash) so that you can respond to those brand-threatening moments with confidence and in a way that leaves people with a favorable impression of your brand.
All social media tools need to have platforms that support comparisons with competitors. It’s your competitor analysis that will often hold the most helpful information in succeeding. Social media analysis companies know this and always keep a watchful eye on the things that are, or aren’t, working for your competitors. Without this comparison, you can miss a great deal of opportunities.
Thanks to a comprehensive suite of tools, social media analysis continues to play an important part in how companies operate online. With billions of people online, you simply must harness the power of social media to your advantage, and many companies have discovered that social media analysis is the single best way to get ahead online. The data collected by these companies in invaluable in helping you know exactly how to post to your audience, captivate them, keep them coming back for more, and most importantly, keep sharing your material with other people who are interested in your products.
NetBase is leading the way forward for social media analytics. Thanks to their dedicated team and always improving AI and machine learning tools, they’ve carved a place for themselves in the industry that simply can’t be challenged right now. Companies like yours rely on them to tell their stories on social media. When you go with them, expect with a lot of increased engagement, likes, sharing, and conversations with the people who matter the most to your business. When your customer relationships thrive on social media, so does your business.