When most people visit the local stores or restaurants to have a refreshment, they either ask for a Coca-Cola or Pepsi. But why will they refer to soft drinks using the brand name instead of the generic name? It’s because these brands are so popular that their names have totally replaced the product names.
This is what brand awareness does to a business. Even though you may not make it like Coca-Cola and Pepsi, you can still make your brand known globally. You just require smart marketing ideas.
We talked to Minneapolis Internet Marketers and here are 10 sneaky ways that they suggested:
Generally, customers like to share about the things that they buy or the newest places they visit. You can use the few people who have tried your product to spread the awareness message. A good example of a referral program that you can use is DropBox.
Create Guest Content
Minneapolis SEO Premier SEO Ninjas and other reputable SEO agencies insist on the importance of quality SEO-optimized content. You can create guest content and post the article on your blog. This is great for targeting online readers. If the content is educative, the consumer will recognize your brand.
Some online searchers prefer images and graphics over blogs. Infographics are colorful displays that you can use to grab the attention of such customers. The advantage is that infographics are shareable online.
Invest in PPC
Pay per click is a great advertising model that you can use to get leads online. Even if the customers don’t click on the ads, they’ll still see the name of your brand in the search results.
Run Social Media Contests
Being on social media alone is not enough. You have to be active, and one way to do this is to run contests. You should ask your followers to share specific links about your brand. Then, offer a prize to people with the most likes, comments, or shares.
Seek Local Partners
To get to the top, you have to start from where you are. Forming partnerships with local entrepreneurs and sponsoring local festivals, sports, and seminars may be the key to establishing local dominance.
Publish on LinkedIn
LinkedIn is a platform that you can use to establish your brand online fast. You are allowed to post content and even build a blog with active followers.
Consider Car Wraps
If you are looking to attract attention wherever you drive to, you should wrap the company cars with images of your brand. The audience will become familiar with your business through the cars.
Hire Influencer Marketers
Influencers, people who are well known, can help significantly in promoting your brand. You can even form partnerships with them if they complement your business.
Everybody likes free offers. You can customize stationeries, household items, and clothes with the images of your brand and offer them for free. The consumers will recognize your brand and spread the word.
There are so many ways to enhance brand awareness but the above 10 top the chart. They are not only sneaky but also easy to implement. They are what you need to take your brand to the next market level.