A business profile has more options on Instagram than a normal personal account. One of the benefits is that you can add more contact options. In the regular accounts, you can add only one link to your website. A business account on the other hand gives you the option to add a phone number, and email address and even a physical location.
There are many tools that can help you achieve growth for your account. A website like on instafollowfast.com, offer a great way for account growing on Instagram. But they it is only beneficial if you are running a business account. Consider the following benefits.
For a person who is focused in growing their business, you will need as many followers as possible. Through these followers, you have chance of boosting your website ranking with Google and other search engines. That is why an Instagram business account becomes key to their marketing strategies.
The fields me mentioned above are not mere decorations. A business profile is your first contact with your customers on Instagram. Because, they don’t know you, they will use this information to get a rough idea of who you are and what you represent.
When a user clicks the phone number, it allows them to call you at an instance. And the email field pulls up a formatted email when customers can contact you via the email. Then the address field presents the right map with directions – for a brick and mortar store, this is a great way to drive traffic to your doorstep.
Advertising on Instagram
Every company needs the best marketing and advertising techniques. Instagram is one of the best social media marketing tools today. Any company that wishes to go far will grasp the opportunities presented by this platform for maximum benefits.
You can only advertise on Instagram if you have a business account. And that is not all, you can promote a post right within the Instagram app. You simply tap the promotion button on your profile and you are good to go. Normal accounts don’t have such benefits and are definitely not great for businesses.
How easy can it ever get easy to advertise?
You get active analytics
Every market need analytics to follow up on their marketing strategies. This is the only way through which companies tell whether or not their investments are working like they expect them to. You get that from a business profile on Instagram.
With the analytics tools, you will see who your followers are, when they are online and many other nice things. It may be a surprise to discover who your followers are. You will find for instance that followers are split in the middle between male and female. And many of them are between the ages of 24 – 35 years old.
For you to market effectively, these are some of the things you should be aware of. They enable one to make the right judgments when approaching their customers.
Get insights on individual posts and stories
There are definitely stories that perform better than others. You may want to find out which photos for instance have receive more likes and comments. As a marketer, you should know that this is what your need to achieve a greater engagement level.
You can also learn more about what works best and what doesn’t work in your strategy. Should you need to change your gear, you will need enough evidence to support your decision. The common threads in your posts that provide more engagement your support you on the next post you put up. You find out more about what your customers expect and how you can deliver.
Why many fears to change
Many people fear leaping to the business account. The greatest obstacle is that, they think reach might be restricted.
Well, for any good thing there are pros and cons. And to tell the truth, benefits here outweigh risks by a huge margin. There are more than 25 million that have a made a change and the rest are in the process.
So yes, you need to change to a business account for the sake of your business. And the biggest reason of all is the ability to schedule and publish direct to Instagram. This is only possible through a business account.