Marketing experts agree that SEO has changed drastically over the years. Search engines, especially Google, are more focused on offering exactly what users search for, and therefore, tricks and hacks that don’t fall within the SEO guidelines will not work. As a brand owner, your first priority is to establish your website on SERPs (search engine result pages) and gain enough exposure. Ideally, it should be about web authority, as well. While you can always hire the top SEO agency to promote your website, we recommend that you keep a check on these important trends.
Website owners, at least a considerable number of them, still don’t pay enough attention to keyword research. This was and will remain THE most important aspect of SEO, no matter the niche, industry and other factors. Google is focusing more on voice search, so long-tail keywords and conversational phases will have to be considered. If you have hired a marketing firm for SEO, ask them specifically about their approach to keyword research.
Most brands already know the importance of off-page SEO, and off-page SEO extends beyond link building. Websites that wish to remain on the top of Google will have to be responsive. Every brand mention, review, feedback and comment counts, and it is necessary to respond. Even if your brand has bad reviews or a customer comment that isn’t very favorable, choose to respond to it.
Mobile all the way
Almost half of all internet traffic is initiated on a mobile device. If your website’s marketing and SEO plan is not optimized for the mobile, you are already losing significant traffic. Think of simple things like a responsive/mobile-ready website, with bigger buttons and enhanced format. Use rich snippets, make the most of AMPs and ensure that your website loads without any delay. Talk to your SEO agency to know if the website must be revamped.
Content is king – that statement was valid a decade back and is valid now. When it comes to SEO, this will remain a credible trend. Google wants to provide the most relevant apt results for user searches, and if your content stands out, your website will benefit eventually. Consider taking feedback from your target audience to know more on what they would want to read and check what competitors are covering.
We did mention a word about voice search, but when it comes to SEO, it requires considerable attention. Experts agree that the use of longtail keywords will increase this year, as people will be communicating directly with Google and other search engines. SEO agencies have been focusing extensively on all kinds of steps that can enhance visibility of a website for voice searches.
Every year starts with rumors that link building is dead, but there is no way that this trend is going are anywhere. If you are using guest posts, we recommend that you focus on quality content and ensure that all links are acquired from websites that are known and relevant to the niche. Link building has to be specific and in sync with the needs of your website. Everything in SEO comes together, so acquiring links has to be about great content, optimized keywords and ideal presentation.
Working with a known and experienced SEO agency and getting a fair idea of how to use these trends for the benefit of your website are aspects that matter. Make sure that your website is optimized for mobile and don’t forget to review local SEO efforts. For brands that are seeking online authority and more conversions, local SEO is critical.