Logos are the identities of a company or an enterprise. A logo symbolizes the purpose, function and also the uniqueness of a company. From McDonalds to Apple, from General electric to Google, everybody has their signature logos which became the identity of those organizations and we all can recognize those companies just by looking at the logos. So, you can understand how much important a logo is for your brand integration. So, let us look at different types of logos from which you can select the logo pattern and design of your choice;
Wordmark or simple text format: –
In a recent study of logos belonging to the top 100 brands in the world, it was found that 37% of the leading brands consisted only of text, often stylized using a unique font. These type of logo designs are known as wordmarks.
Wordmarks work the best when your company name is unique. The name of Google is very unique and hence it has a simple wordmark design which is minimalistic as well but the design is quirky and memorable. The same thing works for companies like Yahoo, Pinterest, Instagram etc.
Text-logo styles are the best choice for those companies which have small names. Also, it is good for those companies which have just started their work because the design stays simplistic and people get to know about the companies name more easily, hence the communication becomes easy.
Lettermarks or Initials: –
Simplicity is the key in each and every logo design. This type of logos uses the initials of your company, so, it is best for those companies which have a very big name like, IBM (International Business Machines). Also, if you have a minimal space for putting your logo then this is very beneficial. Now, these types of logos demand creativity and miracles can be done with these types of logos. Some great examples of Lettermarks include CNN, EA sports, GE etc.
Brandmark (Symbol or Icon): –
Symbols sometimes work magically for logos. If your company makes edible items then you can make that edible item as your logo or if it makes sports goods you can make that your logo as well. These types of logos are helpful for the growth of your company as well as people don’t have to remember some specific name, they can only refer the logo image of your company which will ultimately become your brandmark. The best example of this type logo is, Windows, Nike and Apple.
Combination mark (text and symbol): –
These types of logos are composed of both texts and symbols and the speaks everything about the brand or the company. Making these types of logos are a bit tough because often you have to fit in very minute details in a very small space. But with enough creativity you can create as awesome logo, just like Pizza Hut or Adidas or Xbox.
These types of logos can save you from legal complexities as well. often you can have same pictures for two different logos, the text in your logo can save you from any and every legal situation. The combination marks tend to be easier for making trademarks as well. A good example of this is the logo of Macy’s and ReverbNation. The text with the picture in their logo has enabled them to get trademarks because both the logos had the same red star as a picture.
Combination marks are very complex and they take a lot of time to get made properly. But this extra work can get you tremendous brand integration and uniqueness. These logos can be split apart as well, and this will enable you to use either the text part or the image part separately as well.
Emblems are the most sought-after logo options available in the world of logos. Emblems become the badge or seal of a company and it involves the positioning of the image and the text in a way, that one stays inside of the other. The examples of emblems include all the government departmental office logos and logos of brands like Starbucks coffee, Harley Davidson etc. these emblems are used by government agencies such as the FBI, Interpol, Scotland Yard and those have become the signature of those departments. Also, emblems are used by educational institutes and you can easily identify the institute just by seeing the emblem.
So, now you can choose from these numerous types of logos that we talked about here in this article. There are uncountable possibilities and probabilities or designing a logo and you should always remember the fact that, no matter how good your product or your work is the biggest factor which makes brand or your company one a in a million is how innovatively and creatively you are designing the logo of it.