In the fairest of terms, social media can be overwhelming. You can find yourself taking a lot of time in generating and sharing posts, transiting from one brand to another, looking for inspiration. Businesses that are busy focused on growth can get caught up in this loop and derail their growth while trying to make it work on social media.
If at all you are to get back into other parts of your business’s operations, you need some help with your social media. Here are six amazing hacks you can bank on to promote your social media posts and realize the results you have always been hoping for:
Create different content for different platforms
As much as you are targeting the same audience, the nature of operation for the different platforms is different, which might be the reason your posts are experiencing meager click-through rates and few impressions. It could be that the content you create does well for particular platforms. For instance, long-form content will perform very poorly on Twitter but so much better on LinkedIn or Facebook.
While you need to maintain consistency in the content you share across different platforms; you want to craft them to befit the unique style of the platform. An excellent way to do this is to study the platforms you are by checking out what most people and brands are sharing. You will notice that on LinkedIn, the tone is more professional because of the nature of the audience, while that of Twitter is less formal and more personal.
Add a call to action
What is it you want your audience to do after consuming your content? If you want your audience to share, comment, buy, inquire, follow or visit your website, tell them. The best strategy to get what you want from your target audience is to be straight-forward about it.
Content with a clear call-to-action receives more clicks because they give a clear intent. Let your audience know what they are supposed to do, also as a form of persuasion.
Engage your staff and employees
A lot of the time businesses focus on audience engagement to involve outside parties, forgetting that the most crucial audience you can deal with is your employees. Engaging your employees on social media hints to your target audience that you work as a unit.
Furthermore, your staff knows a lot of what your brand is about and can easily share that with the audiences. Have them share your business’s posts on their social media platforms, encouraging further conversations, and to keep track of the shares, you can visit sharedcount.com.
Tip: you do not have to engage your entire employees. You can involve those in the marketing department who have a much deeper understanding on how to maneuver around social media.
Update and polish your content
Great content is king for both social media and websites. Pick out some of the posts you think may deserve a second chance for visibility. To improve the content, refine the heading into an eye-catching title capitalizing on keywords, and then add in new information to keep it up-to-date.
Check to ensure you get rid of redundancy and unnecessary information that might demean the quality of your copy. Further, you can add in some images, videos, memes, quotes among other visual items to give it a polished look. Opt to break down your work in list form and bullets, primarily to work favorably with featured snippets on search engines that will give you adequate visibility.
Hashtags are ideal pointers to keywords on social media platforms. Other than befitting this purpose, you can use hashtags to skyrocket your post’s visibility. Hashtags consolidate similar content under one roof, which means anyone checking that hashtag is bound to see your posts.
Take advantage of industry-specific hashtags with which you can relevantly configure your content naturally without looking like you are trying too hard. Hashtags are also a great way to remain updated with the latest trends.
Pay to play
As much as you may want to rely on natural ways to attract traffic for your content, you may need to do more. Paying to play involves promoting your social media posts on social platforms, taking advantage of social media features like Facebook Ads.
The trick is to identify posts with a low audience reach to boost their visibility.
Social media does not have to be overwhelming for you. If you take these steady steps, you can watch your social media posts gradually gain prominence online.