You might not care a lot about the packaging of your products. You think that the quality of the product is more important. Yes, in many ways, the product itself should be the priority. However, those who have not tried your product before will not know if it is worth buying or not. Upon seeing the product on the shelf, they will not have any idea regarding its quality. Their first criterion for judging is the packaging design. If they are enticed, they will pick it up. Otherwise, they will move on to the next choice.
This behaviour alone suggests that the product packaging has a huge influence on how people make decisions regarding their purchase. If the design is unappealing and uninspiring, you can expect people to just proceed to the next choices and pass on the opportunity to buyyour product. They might have really loved what you had to offer, but they won’t even know because they didn’t have the chance to try.
Failure to come up with a wonderful package and custom boxes means that you might lose an opportunity to sell.
If there were only a few people who felt that way, it would be fine. Imagine if there were 10 of them in an hour who could have loved the product but decided to pass because they did not feel inspired by the design. Multiply this by the number of hours a store is open and the number of stores in which your products are sold.
This could spell a huge difference, between failure and success. As such, it is important for you to really pay attention to the product design. You must not put out something you are not confident of.
Don’t lose potential customers
You have to do everything you can to convince people to buy your products. Putting up posters and coming up with commercials for TV, radio and internet are not enough. No matter how lovely the commercials are, if people don’t see the products as appealing as they should be once they hit the shelves, they will definitely not buy.
Study the behaviour of your target audience and find out what they want to see in a package design. For instance, women want something that looks soft and easy on the eyes. The colours used along with the font style could even affect their judgment.
The image you use could also have an impact. Baby products with baby images on the package could also be more appealing as opposed to just the name of the company. The same thing is true for other family-friendly products. Placing images of family members together on the front could really be attractive.
It takes time to come up with a wonderful product packaging design. Work with graphic design experts and talk about your ideas on how the design should be. You can also consult with other people on your team until you are satisfied with the results. Try testing the packaging design and see if people respond well.