Businesses have a lot on their plate. From managing customer feedback to appealing to a wider audience and developing new products, there’s a lot to take in and it requires you to be incredibly aware of the industry so you can adapt to new trends. Currently, one of the hottest topics in business is the idea of over-packaging your products.
Unless you win the Eurojackpot lotto this week and have more money than you know what to do with, you’re going to have to follow the current trend of reducing the amount of waste your business produces. To help you understand the point, here are a couple of reasons why over packaging is actually harmful to your business.
Wrapping your products in loads of plastic can be a detriment to your funds. You’re spending far too much on the materials and you’re wasting your time. Not only do you spend more on the packaging itself, but weird shapes are difficult to pack into boxes and you might even pay more for shipping because your items are too big to fit into smaller boxes.
When your customers need scissors to break into something they’ve bought from you, things start to get ugly. They’ll find it frustrating, they might end up avoiding your products altogether or they might post online about the terrible decision you’ve made. The best way to improve your business and get a wider audience is to focus on the customer experience. When your products are frustrating to get into and require extra tools just to access, you suddenly ruin that experience and make it a whole lot more difficult to enjoy your products.
Many customers are now aware of the practices the business they support is using. For instance, if you decide to dispose of waste poorly or use underhanded methods to get rid of it, they’re going to know and they’re going to call you out for it. In fact, many people don’t realize just how many people only align themselves with businesses that are friendly to the environment. Not only could you avoid a marketing disaster, but you could gain more customers by showing off how much you care and reducing the size and amount of packaging that you use.
Internet culture is fast, immediate and spreads very quickly. If people catch wind that you’re using ridiculous packing for your products, then you’re going to be ridiculed and everyone will know. Unless you want your business to have a poor reputation, make sure you reduce your packaging and make smart decisions. Keep in mind that this can also work in your favour. For instance, if you’re trying your best to reduce your waste, then people will realize and start spreading positive messages about your business instead.