An Outbound SMTP server is essential for internet marketers who rely on emails. Every email that is sent to anyone in the world is sent through an email server. This server uses the SMTP or Simple Mail Transfer Protocol to send the emails thus it is called an SMTP server.
Outbound SMTP Server is the one in charge of sending your emails to other people. They transfer the Emails from your Email client software like Outlook and it sends it to the recipient’s inbound server. It works like a digital mailman.
What happens when you send bulk emails to your customers or newsletter subscribers? There is a lot going on behind the scenes and you should be aware of the whole process as your business depends upon that.
First of all the sender types an Email in a client software like Outlook or Gmail. The email is then picked up by the sender’s outbound SMTP server. All of your outgoing Emails are handled by something called an outbound SMTP server. It is a server that uses the Simple Mail Transfer Protocol or SMTP to send Emails to the recipient’s inbound server.
After the email is uploaded to the SMTP server, the emails wait in a queue while the SMTP server connects to the DNS or Domain Name System to locate the IP address of the recipient’s inbound email server. If the SMTP server finds the recipient’s Email server then the message is sent. But if the recipient’s Email server is not found or it does not allow your outbound SMTP server to send Emails, then you get a “Mail Delivery Failure” notification.
Why would the recipient’s Email server reject your Emails? It is often the case when you are using shared SMTP servers which can also be used by scammers who are sending spam mails to people. These scammers are sharing your IP address to send emails to people and thus your outbound SMTP server’s IP can be blacklisted by the recipient’s ISP.
This is usually faced when you are trying to send bulk emails from a common shared SMTP server. The amount of Emails sent are measured by what are called deliverability rates. One should look for high deliverability rates when choosing an outbound SMTP server.
You can always use email providers like GMail and Hotmail for sending Emails, so why do you need an Outbound Email Server? Most Email providers like Gmail and Hotmail are used by many other users so their outbound SMTP Servers are shared and they process tons of Emails every second. That’s why the Email providers cap your outgoing Emails. The limit is not something that should worry a regular user but for Internet Marketers and big enterprises that need to send thousands of Emails everyday, it is a lot of trouble.
If you run a website, a blog or an app that needs to send out bulk emails for notifications or newsletters then you should never use shared Email providers like GMail and Yahoo. This way, there is a high chance that most of your Emails are going to end up in the spam folder of the recipient. This is where a custom outbound SMTP server comes in. You can rent a custom email server for your business needs at really reasonable prices at web hosting websites.
Public Email Servers also have a cap on the number of recipients that a single Email can be sent to simultaneously. This furthermore proves that you should not rely on common outbound SMTP servers as they are not simply structured to handle bulk Emails. Most of the Emails will get filtered by the ISPs of the recipient’s mailing servers.
This can negatively affect your company’s brand value and image. Furthermore, it also hampers the productivity as sending Emails will take a lot more time on the shared Email providers.
As the previous text indicated, public Email providers have shared SMTP servers which serve a large numbers of users every day. This is why they have a lot of limitations which can hamper your business’ productivity and image. They don’t allow bulk mailing and they have a low deliverability rate for bulk emails. Most of your Emails will get flagged as spam and most importantly – you won’t get to know if your Email has been delivered successfully to the recipient’s inbox or the spam folder.
This is where dedicated SMTP servers come in. Dedicated SMTP Servers are provided by most of the web hosting companies for their clients who require to send large amount of Emails every day for business purposes. The emails sent through the dedicated email servers are far less likely to get flagged by the recipient’s smtp server’s ISP and will guarantee good deliverability.
This is because Dedicated SMTP servers are ‘dedicated’ which means that it is not shared by others. You are the only one who is sending your Emails through the server and no one else. This is why it is far less likely to be flagged as spam thus giving you high deliverability rates.
Along with good deliverability rates, dedicated email servers also provide you with useful tools which can help boost the productivity of your business. You can easily set automated email campaigns for your newsletters which can be sent periodically to the subscribers. They also have lead trackers which lets you know if people are actually reading your Emails and they are not going to the spam folders.
Most importantly, dedicated email servers come with 24×7 support. Running a business is a tedious task and when your servers are not functioning properly, you need to get support fast. The paid email providers come with good support for their customers and they will resolve any problems quickly.
If you are running a business where you need to serve a huge amount of Emails every day, you should definitely opt for a dedicated outbound SMTP server. You will get good deliverability rates along with 24×7 support for your Email Servers. You can also use an SMTP relay service which routes your emails via a trusted third party to deliver your emails without you getting blacklisted or flagged.