The massive retail revolution happening in terms of buyer preferences and online purchasing is no longer an apparition. All online business owners should rethink their marketing strategies by investing in solid insights from Broadplace to know how to overturn unimpressive sales numbers. The amount of background work that goes into improving a website’s search engine presence, traffic, and conversion rates requires the expertise of Search Engine Optimization (SEO) consultants.
Before understanding why SEO consultancy is essential for every online business, it is vital to learn about online consumer buying behaviour.
Any random online shopper will most probably skim through the first five websites that appear on their search engine after sending a prompt for a particular keyword or phrase such as, ‘where to buy the best knickers.’ If visitors click on your link and within milliseconds they press the return button, it simply relays that the aesthetic appearance of your website requires some revamping. You may be offering competitive prices for products posted on your site or even provide huge discounts, but this information may never reach your target market if they don’t like how your website looks like. Modifying your webpage sensory stimuli as per your target market will get you more traffic and turn random shoppers to buyers. In comparison to buyer behaviour in a physical store, most buyers are attracted to stores that are visible, attractive, busy, and well organised.
Purchase Policy Matters
Bad reviews about a particular website will definitely drive away online consumers. Consumer buying behaviour correlates to the level of trust assured by the service provider. Money back guarantee on purchases is one policy that increases the confidence of online buyers. Offering after sales services such as delivery or installation of technical goods is also an attractive policy for buyers. Another psychological aspect to consider as a website owner is the response quality to consumer questions. Most online buyers are driven by impulse, and if a question goes unanswered, they quickly click through the next website. It is important to set an automatic response for common questions but also to tailor direct responses to specific questions so that every customer feels they are valued.
Types of Consumers
E-consumers are classified into new users, experienced users, and potential users. New buyers are mainly identified by being first time users to online money transfers accounts such as Paypal or first-time subscribers to website newsletters. Experienced buyers understand e-commerce and find it easy to make repeat online purchases. These are the primary target groups for google remarketing that transforms them to the third segment that is the potential buyers.
The quality of the service or product provided qualifies a website to brand loyalty. Addressing the psychological triggers of online buyers, such as trust concerns, helps to win them over and establish brand loyalty. Websites with a high sales output invest more on creating brand awareness as compared to low-performance websites whose focus is to make money irrespective of the consumer needs and business sustenance.
E-consumer purchases are mainly hooked on prices and are not dependent on other factors such as convenience. If it’s cheap or affordable, it is highly likely to be added to cart. It is important to note that buyers are also influenced by adverts or mentions in YouTube channels. For example, women will buy a specific beauty regimen if it appears repetitively in blogs that they have subscribed to. Taking all this into consideration is a sure bet to scaling to advanced business strategies and outputs.