If you are the owner of a business and are struggling to make it in social media marketing, you are not alone. For many brands, social media is the bane of their existence; they hardly know how to use it effectively to get the results they want. Many of them end up giving up before they even begin, while the resilient ones stick it out to the end.
The reality is that chances are high you have a hard time when you try to market your brand. It is also like that you have not yet established a solid brand identity that people quickly relate to, you do not have a lot of revenue, and your capital is generally limited. In addition, you also may not have the resources to get a proper social media marketing team, and be forced to learn everything on your own.
However, this should not always be the case for you. While there are many instances where entrepreneurs have maximized the use of social media, there are very many myths that have led to its misuse in the general marketing strategy of numerous brands. Read on to find out the most common myths, busted.
Social media is free
Well, many entrepreneurs seem to think social media is free – not really. Especially when considering the activities of seriously marketing your business to the public and increasing your reach.
While it may not cost money to get a personal or business account on any social media platform, you will likely spend money on getting services that boost your engagement and reach, such as auto likes Instagram app-free trial, which you pay for later on. If you are using paid advertisements, that is another cost you must factor in within your strategy.
All these costs mean social media marketing cannot be free in the first place. You must invest significant amounts of time and resources into doing your research, refining your methods, and making ongoing efforts to create content. Otherwise, you will not succeed in what you plan to do.
All platforms are valuable to your strategy
Because you want to succeed as much as you can the first instinct you probably have is opening accounts on all social media platforms, right? Well, even though this strategy seems to be the best, it will do you more harm than good – due to a myriad of reasons.
Not all social media platforms will be beneficial to your brand or to your audiences. The main secret is finding out where majority of your target audience operates from and where they enjoy going, then directing a large proportion of your effort there. In reality, you will eventually find out one or two platforms that are useful because of the demographics data and their functionality, while the rest will simply burn you out because of low engagement or results.
The benefits you get from social media are immense
Social media marketing can give you very good results and ROI for your enterprise, but thinking that it must guarantee you immediate success is a misplaced notion. What makes this more shocking is how ingrained it is in the mindsets of many entrepreneurs, and even practitioners that advocate for its use in increasing the brand recognition you have.
This is not necessarily the case. Many bands have attempted to enter the world of social media, only to be met with failure because of mistakes they made along the way. While it is nice to post content and get some likes, comments and shares, the actual value of all your activity is the conversions you make. That is exactly why you need a proper strategy that you monitor closely and adjust as time goes by.
The audience comes naturally
Among the most common forms of advice regarding social media and content marketing is ‘creating content of high quality’ and ‘the audience will follow’. Many entrepreneurs therefore start with the mindset that they do not need to do anything extra, because when their content is good, the rest will happen naturally.
However, the truth is a vastly different one. For many businesses, this is not even practical.
The reality of the matter is that good content normally begins within a vacuum, and you need to promote that content relentlessly if you want a large audience to see it. From there, you can step back and watch the audience do it on their own, but that initial push is what matters the most.
The more followers you have, the more successful you become
Engagement on social media is a tricky issue to handle. While more followers can tell you that your campaign is effective on the surface, it does not necessarily mean your brand is successful. For that reason, you should avoid getting bogged down in the details of how many likes you got or the followers you have. You must also remember just because someone follows you does not mean they care about your brand anyway.
The more important aspect to look at is more meaningful forms of engagement, which include clicks to your website, and how the users behave once they get there. The engagement levels that your followers have with your content will also determine how successful you are.
Always remember that having one dedicated follower is much better than having 100 apathetic followers, so never boast in raw numbers alone.
Consider social media as a separate strategy
For many businesses and brands, they usually put social media marketing as its own marketing form. Even though it may be unique from the approach of traditional media and you can do it without other strategies, it still performs best when used in conjunction with other interrelated strategies. These include influencer marketing, SEO, personal branding, and content marketing.
When all of these are used together, they increase your reach and the positive results you get form your efforts.
Social media is truly a great platform to succeed without the limitations of traditional media. However, you must use it effectively to succeed; and you cannot do that when you do not understand it well.