As stated in a recent report, annual mobile app downloads crossed 205 billion in 2018.
If you are a fast growing business and you don’t have an app, are you even a fast growing business?
That line is more true than harsh. In the age where people witness millions of mobile apps developed annually, no business can survive without a solid application. Be it a corner saloon with an ill-organized appointment system, a gift store seeking more customers, or a food joint looking for a well-managed delivery system, every business needs an app in some manner.
A business.com study says – “Nearly 30% of people prefer to bring their phones over their wallets when shopping.” Also, in a recent survey conducted on people with smartphones, 66% candidates believed that online payment apps will replace traditional payment methods like cash and cards by 2020.
Still not convinced? Don’t worry. This fact-infused post will help you to decide whether you need to develop a mobile app or not. Let’s discuss the top reasons why you should have a business app-
1. Be Just A Click Away
A recent study states that an average American spends 4 hours of his everyday life on smartphones. Having a business app gives you the opportunity of being in front of your customers all the time. Even if the user is not performing any task on your app, the logo and name of the app will be captured in his subconscious memory every time he unlocks his phone. Websites can’t do that. Chris Askew, director of digital marketing strategy for Prodigal Co. says- “App puts you front and center on the user’s phone with a branded icon.”
2. Push Notifications
Apps are not only great for getting more conversions, but they are also very helpful for marketing. You can send all the latest updates and offers directly to the notification bar by push notifications. Yes, nowadays, browsers can do that too by asking the user to allow sending push notifications. But it is also true that not many people click on ‘agree’ when a website asks for permission for sending push notifications. This awesome feature is much more easy-going with apps than websites.
3. Indirect Marketing
According to a Deloitte study, “an average mobile user checks his phone 46 times a day. If he sees one page of the app menu every third time he checks the phone, he would see every app icon around 5,600 times a year.”
When a user has an app on the main menu of the smartphone, he tends to open it more often than a website. Hence, the conversion rate will be much higher with apps. According to a report by Statista- “Worldwide mobile ad spending will reach $176 billion in 2020.”
4. Improved User Experience & User Engagement
By 2020, there will be around 3 billion smartphone users worldwide (according to Statista reports). To be frank, the mobile version of a website does not provide same user experience as the desktop one. Apps are way more user-friendly and provide better user satisfaction. So why would anyone want to waste money on mobile websites?
Similarly, if we talk about user engagement, it can do wonders for improving any business. Apps can make user engagement easier by simply providing a notification panel and a 24*7 helpdesk. This way, your customers can reach you whenever they want.
5. Increased Reach
Internet users spend 90% of their time on mobile apps and 10% on the web. So by getting a business application, you are open to a larger audience compared to websites and your chances of being successful are higher too.
Nobody can promise that an app can fully transform your business. But your app can help your business to interact better with your customers, create a loyal consumer base, and improve your brand image. That’s not it. Apps can make your business visible to your audience all the time. A study report by Reuters claims that- “Mobile point-of-sale revenue worldwide is expected to touch $50 billion in 2021”.
So this is your time to be a part of the age of applications and take your business to new heights.