But did you know Google could help you build up your business in even more productive ways?
Google is a powerful tool for any business owner, especially restaurants.
However, getting your restaurant noticed online is another story.
One way to attract more customers to your restaurant via the internet is by posting your restaurant menu online. Studies show that over 75% of customers look at a restaurant’smenubefore choosing if they will eat there or not.
Below are threetips to help you not only get your restaurant menu online but how to make it stand out on Google.
Submit Your Restaurant Menu to a Third-Party Site
The best way to get your restaurant menu noticed is to submit it to third-party sites such asAllMenus or MenuPages. Third-party websites are often their first stop when users look up a restaurant’s menu.
These sites will either allow users to search for specific restaurants, or they will help guide customers to a given type of restaurant. This is alsoessential to define your targeted audience.
Make Your Restaurant Menu Easily Accessible Online
Many restaurants make the mistake of simply uploading a PDF version of their menu to their website instead of having a designated place for their menus on their site.
Not only does this make it more difficult for search engines like Google to find your menu, but it is more of a hassle for customers.
Not everyone has access to PDF readers on their computers or other devices. Having only a downloadable PDF version of your menu will make it that much more work for the customer.
Instead, try adding a text section to your site with your menu options on the website. This helps websites by allowing search engines to pick up on keywords to help get your restaurant found. Photos of the menu with specific image metadata and tags can also be useful.
Create a Google My Business Listing
Google My Business is a free tool for businesses and organizations to use to help them manage their online presence across Google. Itallows restaurant owners tobegin building visibility in both Google Maps and Google Search. Released in February 2018, restaurantsare also now able to list their menus online.
This option is available under the Info tab in the Google My Business dashboard. Restaurant owners can add dish names, descriptions, and prices of their menu items. Restaurants can also be broken down into different categories such as appetizers, entrees,and even desserts.
Reach Out to Be Found
Merely having a website isn’t enough in our technical age, and that applies to restaurant menus. Tobe found, restaurant owners need to put themselves out there in multiple formats tobe seen.
Combining different tools such as social media, Google My Business, and by using third-party websites to share your restaurant menu, customers will have an easier time not only searching for the restaurant but what it has to offer as well.