Magento is an open source CMS that gives business owners the opportunity to expand their activities in the e-commerce world. It uses PHP scripting language on Zend framework. It was first introduced in 2007 by Varien.
Currently, it is one of the leading open source platforms, and it offers all tools and features you need to build an e-commerce website. But we need to acknowledge that times have changed and many products have been introduced since then which are attracting the attention of new business owners and also people already in the field, A Magento Enterprise alternative is Shopify.
The question of why these professionals are migrating away from the conventional Magento framework towards Shopify Plus. If you want to be at the top of your online retail game in 2019, you should know why you need to know the associated answers, so lets go.
Hosting and managed services
One of the biggest pros of a modern hosted platform like Shopify is that it is hosted for you. Magento asks you to provide your own hosting and also install and configure a lot of back-end architecture before you can actually start creating your store. You might need to hire professional help for that.
Shopify Plus provides its clients with its own architecture where merchants don’t have to worry about exceeding the number of sales or having too much site traffic. A lot of the people are leaving Magento to cater to the massive surges that come with flash sales.
Many people are still afraid to shop online because of security. They don’t trust the retailers on the other end of the screen. In order to attract more customers, you will have to make them feel safe and secure. You can do so with PCI Compliance which is the industry’s method of ensuring that security methods for companies who are handling online payment are being met. Magento Enterprise does give you the option of creating PCI storefronts, but you have to do it on your own or hire help. It is very costly and time-consuming. It can divert your attention from the more important aspects of the business.
The Magento Enterprise alternative, Shopify, doesn’t let you worry about your customers’ information security as it ensures that your site is PCI compliant. It also takes care of compliance assessments and risk management; you don’t have to schedule evaluations of your site.
The reason why Magento was so popular as soon as it was launched was because of its robust customization capabilities. Store owners had total control over the look and feel of their storefronts. But Magento Enterprise alternatives like Shopify had those too, and the ones they had were more intuitive as Magento’s customization is only available to those with advanced web programming and HTML/CSS.
Scalability is one of the main concerns of enterprise level brands. You need to know that the platform you’re using right now will not let you down when your sales and profits skyrocket. Magento leaves you to handle the single highest peak in traffic on your own that means managing an entire infrastructure that you may only use once a year. There are Magento Enterprise alternatives that have the platforms’ team handle all of it.
Magento is 12 years old, and there is no doubt that it has built as a good number of developers and designers around its platform. The number of who have worked with it and had a hand in its success over this time is pretty impressive. But for example, Shopify has developed a large and lively community too, and Shopify Plus merchants can join the Shopify Plus Partners Program which is a group of experts each which represents the best in their given competencies. There is a private VIP on Facebook for Shopify Plus clients which encourages discussions about e-commerce strategy, apps, etc. to give you the complete beneficial community experience.
Magento is notorious for its slow loading times. Modifications are not only hard to implement but migrating from one e-commerce platform to Magento is very time-consuming.
While Magento could be a strong tool for some businesses, we cannot look over the fact that there are better alternatives like Shopify which has been mentioned several times above. Shopify is way more affordable and has a number of pricing plans. Shopify is expected to make digital waves this year. It will be fun to see what it brings to store now.
You must also keep in mind that we are no way telling you to dump Magento, to each their own. Perhaps you are someone who finds Magento to be ideal for you so don’t let us stop you but do consider this article.