B2B marketing is changing rapidly. There was a time when marketers couldn’t imagine reaching out to potential clients without meeting them in person, but the lead generation nowadays look completely different. The competition is so strong in all domains of industry that it is imperative to constantly grow and expand. And there are so many new strategies about how to do so.
Here are the top 5 tips from top lead generation bloggers. These tips will help you to write great cold emails, build a better connection with your clients, boost your web traffic and avoid spam filters.
Keep yourself updated!
Be empathetic marketer
B2B Lead Blog decided to remind marketers how important it is to listen to the customers.
There are a lot of different tools and strategies when it comes to marketing. However, customers want to feel important and be sure that they made the right choice.
That’s why it is essential to ask your customers about their experience with your company. All complaints and suggestions are important. Once you get the feedback, it will help you to improve your strategy on how to communicate better with your future clients. When they see that you care for them and you know how to solve their problems, they are more likely to recommend you to their friends. There is always word of mouth.
When it comes to empathy, you need to show your client that you are on his side.
Cold emails work
ScopeLeads prove that good cold email strategy can increase your sales. There are certain misconceptions when it comes to cold emailing. Companies presume that it doesn’t work anymore or that it is impossible to personalize your email marketing campaign. However, using advanced strategies can help you to get up to 29% response rates.
To do so, you need to write at least 15 different templates of cold emails and test them all. It is the only way how you can learn what works specifically in your field.
Also, you should be creative when you are looking for email addresses. If you don’t want to spam and send emails to random people who don’t respond, do research. Go beyond the limits and find your customers on Facebook groups, LinkedIn and Twitter. It will help you to get to know them and make your cold email a little bit warmer.
If you want to get more accurate in finding your potential clients, feel free to use online tools, such as Hunter, Clearbit or Datanyze Insider.
When it comes to sending cold emails, another great advice is to show your personality. Introducing yourself as ‘John’ is so much better than writing that you are a manager of X company. Be friendly and helpful.
Moreover, you should respect your friend’s time. So, keep your email short and simple. Don’t forget to include personalization into your subject line. For example, you can add your potential client’s name.
Mobile friendly website
Since we live in the era of smartphones, Duct Tape Marketing thinks it’s must to have a website mobile friendly.
According to statistics, around 60% of traffic comes from mobile devices.
Once they get the notification from you, they will want to check your website. So, you’d better be prepared!
How can you improve your website?
Check the loading speed of your website. You can do it in Google PageSpeed Insights. Also, you will have to remove elements that can’t load well, like CSS images. It is better to add simple images that your clients will be able to see.
In some cases, you will need to ask a professional developer to help you increase load speed.
Build your community
Running a successful business without digital marketing is impossible. If something isn’t on the Internet, it just doesn’t exist. If you want to reach out to your potential clients, you need to be quite active online.
Let your clients find you on Facebook, Twitter, and Instagram. There is an easy way to perform it. TopRank Marketing blog brings up the idea of creating content for the customers. You can post on your website articles that can interest your potential clients. Also, blog posts should be somehow related to your company. For example, you can show how to use your products. Social media is a powerful marketing tool, so make sure you get the most out of it.
Build your community. You need to communicate with your customers. Ask them to leave comments and tell about their experience with your company.
Avoid spam filters
Emailing customers has been popular for ages. However, every year it is getting more difficult. The reason for this is simple. The Gmail spam filter is quite effective. No wonder, you don’t get a lot of responses. LeadsBrindge blog prepared great guidance on how to avoid spam filters and reach out to your clients.
First of all, you need to warn your current clients that your emails might be in the spam folder. You can also encourage them to answer your emails so that Gmail will approve you next time. Another thing that you can do is to ask your clients to add you to their contacts.
You should also make unsubscribing easy. Once your clients see that it is difficult to unsubscribe, they will send your email directly to spam, and you will never hear from them again.
Don’t forget to make your emails look personal. Let’s say, you can use your client’s name.
Also, be patient. Don’ try to send one million emails at the same time. You need to send your emails in small batches. Ideally, you should write different kinds of templates and do not repeat so much.