Are you going to trust a page based on its followers? In the norms of social media, people would consider a page depending on its popularity. It’s common thinking among Facebook, Instagram, or Twitter users.\
For some, the credibility of the company will be based on the number of users sharing and liking the page. It gives a sense of trust because the number quantifies the credential of the company. If it has thousands or million followers, it means there are several people who patronize its product or services. Hence, the company will be reliable and trustworthy.
In this discussion, we will talk about the point of view between the users and the business owners. Let’s take each side’s positive and negative feedbacks so as not to confuse the public.
Buying Followers to Attract Customers
What is the perception of a user and an owner? Many customers and owners are expressing their respective ideas for this marketing scheme. Some are open to the idea while others may think it’s a scam. Let’s put the conversation this way, when sales agents recommend a product to you and they must do their sales talk, how would you feel as a customer?
Some might be buying it while some may just ignore it. In our opinion, the same principles apply when you buy the followers in exchange for a like or share. Does hiring a sales agent involve money? Yes, it’s because you pay for their salaries. Does hiring a follower involve money? Yes, it’s because you must pay for their services.
Some people are not open-minded when it comes to the digital marketing way. This is the reason why they are concluding the facts as a one-sided story. However, we should learn to weigh both sides of the story before we make a judgment.
As a bottom line, is buying followers a legal way to attract customers? Well, doing it in a wrong way might really have a hurtful impact on your brand. But if you do it in the right way, it may help you build a competitive brand.
A Modern Marketing Strategy
According to the experts at Social Proof, this is the new and modern marketing strategy for businesses. It refers to a business owner who pays the followers in exchange for their likes and shares.
Usually, this marketing scheme is famous for start-up companies because they want to build their brand and their SEO strategies are not enough to gather potential customers. For them, this is the fastest way to show off and make their brand noticeable to the public.
It is useful to do this digitized marketing strategy if you only involve a few paid followers to your page. However, if you pay almost a half of the followers of your page, that’s a different story. Did you see the difference?
Well, some might be saying, what’s the difference of paying one follower with thousands of followers? Our principle goes with the saying, too much of something is as bad as too little. Thus, the average scale would be fine just to help your brand become reachable to the customers.
Questioning the Reputation: Is buying the followers ethical?
For some, it may harm your reputation, because your customers might be affected by this idea. One thing is for sure, they will be disappointed on how you manage the company and your social media page.
In today’s modern world, people knew how to get the information in just a few clicks from their phones. They can able to research the credibility of a company, product, or service. They can easily share positive and negative feedbacks or reviews. Thus, this scenario will either lead to a good or bad impact on the business and its potential customers.
However, you should be able to understand that a business is always accompanied by risks. In a business, you must be innovative, unique, and convincing to keep your business ride on the trend. You must learn how to play with the market. Buying followers for your social media are not entirely unethical because it depends on how you execute it.
The Verdict: Did you find it misleading or not?
In buying followers and likes, you must prepare yourself with both the success and failures of this marketing strategy. You must learn how to deal with the POV of the buyer and seller. You must measure the overall impact of this strategy to your business.
Do not exaggerate the contents of your post. Do not create false testimonials and comments. Do not deceive your customers with the products and services. Instead, look at the bright side of this strategy and consider this as a positive marketing approach.