There are plenty of different factors to consider when running a start-up business. While it might have taken a substantial amount of effort and capital to start a business, it is another story entirely to keep it afloat. You will likely face challenge after challenge as you try to keep your new company from falling prey to stagnation.
That said, you might have heard of different ways to help your company during its current stage of infancy – with search engine optimisation being one of them. It is common knowledge that SEO has been able to benefit many companies over the course of two decades. With many claiming that SEO is already dead, you might be curious as to whether or not it is still relevant in today’s world.
Online searches are at an all-time high
Considering that the job of SEO is to ensure that your business ranks higher than its competitors in the most popular search engines, it is strange to have people claiming it is dead when online searches are at an all-time high. Perhaps the biggest reason why many claim that SEO is not nearly as important as it used to be is due to the rise of social media platforms. While it is true that a social media presence can be just as effective, the fact that so many people still make online searches every day shows that search engine optimisation is more relevant than its naysayers claim.
A cost-effective means of gaining exposure
Relying on services such as SEO Leeds can give your company an edge that a social media presence cannot – it can make you relevant on an international scale. While social media requires a great deal of effort to ensure that you get the exposure you need, search engine optimisation is a hassle-free means of gaining ground over competitors. It allows you to take the potential of growth from other companies in your industry, while at the same time boosting your own company.
Your competitors are likely doing it as well
If you are still unsure about how effective or relevant search optimisation can be, keep in mind that it is highly likely your competitors are using the services of SEO specialists to gain ground. When you consider how many online searches are made, and the potential that constant online traffic is capable of, it is no wonder that your competitors are likely doing the same thing.
Search engine optimisation is a cost-effective and hassle-free means of giving your business the exposure that it needs to stay afloat. As of the moment, SEO remains largely relevant – it is simply the playing field that has changed. Instead of thinking about whether to use social media or SEO, perhaps it is a better idea for start-ups to go with both. There is a good reason why many successful companies still utilise search engine optimisation despite its perceived irrelevance.