We’ve decided to reveal to you the secrets and possibilities of the most popular tool on Instagram – Instagram messenger.
Today, many people are quite skeptical about Instagram direct, mistakenly believing that it is only an opportunity to share direct messages with other users within this social network.
However, Instagram messenger can become an integral tool for doing business, because it has a lot of opportunities and advantages which we will talk about in more detail today.
P.S.: There will be no magic stories and hints. We have prepared only accurate theoretical facts and practical tips, following which you can benefit using Instagram messenger.
Introduction: What is Direct?
As you know, or probably guess, Direct messenger is not a separate standalone application that allows you to share direct messages with friends and followers. This is just a built-in feature of Instagram, which originally intended to simplify the process of sending messages between users within this social platform.
Initially, Instagram did not assume the function of sending messages. However, after several years of successful use of this social platform, the developers seriously thought about the need to implement such a necessary and convenient function of sending and receiving messages directly to Instagram. This development greatly facilitated the process of communication between users.
Now using Direct you could send other profiles, Instagram stories, publications, live broadcasts, and many other things, besides the standard sending of text and voice messages.
To do this, a person has to go to Direct, select a user and start communicating with him, adding to the message the necessary media files, pictures and videos, as well as cool stickers and emojis. Also, you can start communication from the page of the user to whom you want to write a message. But if you want to send him any publication, then at the bottom below it, you will see the share button and select the desired recipient. Then this message can also be viewed in the direct box.
How to use Instagram messenger for business?
However, the biggest opportunities of this tool are open for those who are aimed at Instagram promotion, as well as increasing and distributing their business and goods. Here, before enterprising people open such opportunities that previously seemed commonplace, but have acquired a very important component of proper business.
To establish contact with the audience and potential customers, you just need to communicate in direct. First of all, the first impression is important, which can not be made twice. So pay attention to the greeting of each new follower. Send him welcome messages containing important information about you and your business, as well as super discount offers on the first order.
“Hello! Welcome to the store of natural cosmetics, where the best brands of organic cosmetics are collected. Today you have a chance to get acquainted with our store closer. Order the first product and get a 10% discount.”
Direct messenger allows you to send pictures of any format that can perfectly complement your message, or visually demonstrate all the details of the goods.
21st-century feature – ability to record a video message to your customers. Thanks to it, you can demonstrate all the advantages of your product in video format. Besides, the video message can be supported by a test part, if in the video you could not fit all the important details, or you would like to fix them in writing.
Who said that the call means only to hear the voice of a person? Today, you can get acquainted with your customers and followers using the possibility of a video call and in real time to tell and demonstrate all the advantages of the goods.
- Group chats
To save you time and avoid double explanation of some things several times, you can create a conversation with customers and explain all the points of interest to them. For example, it can be questions related to delivery or payment.
- Voice messages
It is scientifically proven that voice messages increase people’s trust than text messages. After all, with the help of voice messages, a person begins to treat you like an old friend and quickly comes to long-term contact.
These opportunities can change outdated methods of communication with customers.
However, there is a cool possibility of automating some processes in working with Instagram messenger, and also, the possibility of using direct from a computer. In this, the third-party services can help you. Their capabilities are striking in versatility and accessibility for everyone.
Real Direct Assistant!
Today there are a large number of such extraneous services that can facilitate the work with instagram messenger. They differ mainly in the price and offered functionality: somewhere it is wider and has its drawbacks, or more stable. Here the choice depends only on your preferences. The only thing you should pay attention to is the presence of such standard functions as:
- Automatic mailouts. As a rule, there are two options for sending messages: to new followers and all followers. In the first case, these are welcome messages with thanks to the following, and in the second, informational messages containing promotions, discounts, and the latest news.
- Direct chat. A convenient direct chat, with the built-in function of search of the necessary user. In addition, you can chat with multiple accounts at the same time in one window.
- Auto-replies. Automating answers to frequently asked questions or first impressions about the brand will help you set up autoresponders. They are instantly sent to the user without making him wait.
- Message templates. The function assumes to think over in advance texts of messages and to use them at the necessary moment.
- Stickers and emojis. Funny stickers and emojis will help to dilute serious communication with customers, which will add a relaxed and friendly tone to the narrative.
This is the top 5 functionality that your chosen service must have to use direct messenger.
Summing up, we can say that direct messenger is a new look at building a business on the Internet. Thanks to it, you can not only increase the number of orders but also increase customer loyalty and do everything possible to ensure that from one-time customers they turned into regular.
Everything is in your hands. Good luck!