Instagram is quickly becoming the go-to point for numerous people, particularly young ones, as they look to find out more information about businesses and companies whose products and services they are interested in. It is also turning into the preferred medium for many companies who want to use the social network to promte their brand as the opportunities to engage with customers and other Instagram users who may be interested in their companies are limitless. The sheer number of people who have an account on the social media app, which hovers around one billion, combined with their patterns of use and their age, make it an attractive prospect for many businesses who are looking to expand their marketing reach in a bid to attract more customers.
Instagram is a stripped-down version compared to other social media. Whereas the likes of Facebook and Twitter offer users the chance to publish longer posts with more emphasis on text, Instagram focuses on quick and visual posts which users can take in in an instant and respond to in a similarly quick fashion. It is a far more accessible app and much more in line with the rhythm of modern society where everday life moves at a staggeringly rapid pace. The addition of Instagram stories adds another level of rapid interaction with users to the social network and this makes it very attractive to users and companies alike. Users do not need to dedicate a lot of time and effort to get information while companies can quickly put material together and have it ready to go and out in the wider world in a matter of minutes.
If you are interested in using Instagram to promote your company, your brand or your products, it is important to focus on the interactive aspect of Instagram as this is where popularity is built and the more popular your posts are, the more likely you are to make a bigger impact on the Instagram world. The interactive aspect involves providing content for your followers and making sure that they engage with it in the form of likes and comments added to your posts. Likes are a straightforward way of informing Instagram users that you like their content while comments can be used to express similar sentiments but in a more in-depth and personalised way. Comments take more time and thought to put together before publishing so, as a company, it is important to appreciate the effort put in on the user’s part. It is also possible to buy Instagram comments should you wish to get a few comments from real followers instead of waiting around for them to come to you.
As a company that is trying to promote its brand, its important to take advantage of every opportunity you have to engage with your followers or anyone else who interacts with your posts or your account. By taking the time to develop a customer-friendly approach, you will increase the reputation of your company and, in turn, can expect to attract more attention as word of mouth spreads. The next step will inevitably involve more interaction and engagement with new followers or other Instagram users and this leads to even more opportunities to continue the cycle.
Instagram users are interested in your life. They like to see that companies and brands have real people working behind the scenes. The days of customer service being the domain of call centres and computers with automatised responses are gone as people grow weary and frustrated with them. Instagram offers the opportunity for more genuine interaction with those working at companies and, as such, it is also worth taking the time to let your followers get an insight into what life is like at these companies. Behind-the-scenes photos regularly get a lot of attention as they allow followers the chance to see what goes on behind closed doors. If you are a small company, it is also worth introducing your followers to some of the people who work for you. This doesn’t do much in the way of marketing but it is a good way to familiarise your followers with your company and they will identify more with the people involved in the outfit and the day-to-day life they lead.
Instagram is a crucial way to build more genuine and personal relationships with your followers and customers and it is a way of getting a look at their everyday life which you can then use to prepare products and services that are more in touch with your followers’ interests.