Increasing the Visibility of Your Drop Shipping Company


Drop shipping is now a widespread business practices across the globe, taking over the ecommerce industry today. This model has fueled the transformation of certain businesses, helping them run stores with no initial cash. As long as you have the right distributors partnered with you, you too will be able to start and run a dropship business.

Initially dropshipping was limited to a very small number of players. Since the success of this model has been proven, a huge number of major players are entering the market. Thus staying competitive in this market is getting all the more tougher. With that being said, how do we increase the visibility of your store?

#1 Increase Your Offerings

Drop shipping has now become a prominent business model for growing an eCommerce store with less investments. Drop shipping is a simpler and a cheaper way to run a business online without worrying about maintaining a huge inventory. This helps you to test out and try new products in your site without having to fully commit to it. You will be able to offer products that your competition doesn’t have at the moment.

Dropshipping is all about seeing who is able to get the products to the consumers for the lowest cost and not worry about inventories. Parameters like shipping, distribution nodes and efficient transactional data will be playing an important role in how cost is going to come out in comparison to others in a similar niche. If your business is planning an improving its sales via drop shipping, then you should start analyzing how to deal with the growing competition.

#2 Competition

As more and more online retailers are shifting to a dropshipping business model, the competition over who gets to make the final sale has been increasing as well. However, if you do not have a smart strategy to combat the big box firms from cutting into your share of sales, you could be left in the dust sooner than later.

To start with, look at your supply chain and find out if there are any distributors you might be missing out on, who are closer to your majority customer base. This will help you to tremendously decrease your shipping costs and time. The fulfillment process can also be carried out much more seamlessly. Try to simplify your supply chain as much as possible.

#3 Make It Global

It’s so much easy to run an international drop shipping business than you’d imagine. Drop shipping enables you to transfer your merchandising practice to a new set of customers in an overseas market without affecting your existing revenue stream. Based on the stats from the dropshipping app Oberlo, international drop shipping businesses see conversion rates in the range of 3.5% – 4% (mainly in English-speaking countries), whereas with dropshippers usa, the conversion rates are a half a percent to one percent lower. It will definitely take a lot of effort from your side to set up a robust distribution network in an overseas market, the payoffs can be insanely huge, considering that you are moving to markets where the competition is considerably less.

I hope this article was useful for you to learn about increasing the visibility of your dropshipping business. If you have any doubts with regards to this, let us know through the comments and we will be glad to help you out. If you have any suggestions regarding how we can improve the article, let us know them through the comments as well for us to improve.

What are the strategies that you use to increase the visibility of your store? Have you tried our suggestions before? What were the results?

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