There are more than 168 million active buyers in the eBay site with over 20 million sellers all across the globe. This is why besides having a massive group of customers; it is also difficult to sustain the heavy competition of the market these days. In market place eBay manages about 1 billion live listings that have more than 81 percent of new items listed in it. In this scenario, every company that possesses an eBay Business account would be thinking of leading the market with increasing their sales. However there are some tips which could be followed to increase sales on eBay faster than ever.
1. Presentation of eBay store: –
For driving in the expected traffic towards your store, it is necessary to have a compelling appearance that can easily grab the attention of your customers. A custom listing frame, a unique logo, an elegant navigation bar and well-organized categories of products can help you in upgrading the appearance of the store to a maximum extent. Furthermore, highlighting special offers in the billboards with certain limit time and time count can be even more compelling.
2. Insertion of keywords: –
If you want to divert the targeted customers towards your store easily then you have to be the topmost website to appear on the screen. For this, you should choose the appropriate keywords which represent your products as most customers search for a specific product on eBay. Use the keywords in the description of your products so that customers stay engaged with your product to go through the specifications.
3. Make your sales list attractive: –
Being a buyer, your customers always look for a special offer which makes them excited than others. It may be some kind of coupon code, discount offers, buy one get one or even rate cutters as well. Manipulate your store is such a way that customers can’t leave your store after going through the limited period offers and discount for coupon codes. Mentioning the offers in the category list or displaying the offer at the top of the store also grabs their attention.
4. Maintain a reputation of the good store: –
No matter how good your presentation is or how less are the products in the store, most people look out for authenticity and trust factor. The only thing that molds their mindset to buy your offered product is the past customer’s review. If you are good with the reliability and services of your products ask your customers to leave a rating plus a feedback on their experiences. You can collect some reviews from positive feedbacks and add to your products to ensure your future customers stick to it.
5. Focus on ranking and RSS (Rich Site Summary) feed: –
One of the most preferred of getting a good ranking in search engines so that people can get access to your store directly by searching the products in Google is to refresh your RSS feed. Cassini, the internal search engine of eBay does this for you in a simple way by connecting to Google but you should promote your new product listing and turn on and off your feed from time to time.
Furthermore, modern digital marketing strategies like email marketing, SEO optimization, etc also play a major role in ranking well in search engines and then increasing the sales on eBay.