It is common among businesses today to harness the power of social media. You can post information on your social media account and expect hundreds or even thousands of people to see what you posted within the next hour. If you want to take things to the next level, you can try creating a social media competition. You can improve your online presence with this strategy.
Among the most popular competitions are photography, essay writing, graphic design and creation of new concepts. Open the game to everyone to increase participation. It does not matter even if the participants are yet to buy your products. Your goal is to find more participants to have a more credible competition.
You also need to think of the best prizes. You can try custom T-shirt printing and offer the shirt as a prize. Given the rarity of the merchandise, it becomes even more enticing to those who want to join. Once you are ready, you need to announce the game through various platforms.
Keep the game simple
If you want to increase participation, you need to make the game easy. If it is too complicated, even those who already feel enticed to join will change their minds. They might think that the game is not worth their time. Even during the registration, you need to simplify the process.
Revolve around your brand
When thinking of competitions, you need to consider your brand. For instance, if you are holding a photography contest, the subject of the images needs to be in line with your brand. If you are doing a graphic design contest, you also need to require the participants to use company colours as the dominant shade in their art piece.
Keep posting updates
After announcing that you are going to hold a competition, the task is not yet over. You need to keep posting updates about the game. Let everyone know how many people already registered to join. You can also boost the prizes if you think you still need more people to join. Remind the potential participants of the deadline so they will be aware of it. You also need to inform everyone about the judges and their credentials. Winning the game with good people as judges should be more than enough reason for some people to join.
Make a grand announcement
If you are ready to announce the winner, you need to make it a grand event. Do not merely list the names of the winners on Facebook. You can host a local event where you invite the winners to attend. They will receive their prizes or even give a short speech. If you want to post the winners online, you can create an exciting announcement video. Gradually announce the results to keep everyone tuned in.
It takes effort to host a game where many people participate successfully. However, if you established it well the first time, you can host it again later and expect increased participation.