If you’ve just launched your brand, or your brand is new to digital marketing, the name of the game is increasing brand name awareness. And what better way to spread awareness than by social media? A digital marketing agency skilled in using the ad platform on Facebook, or Facebook agency, can be the quickest way to turn your brand from an unknown into a household name.
Facebook is incredibly popular in Thailand. There are almost 55 million Facebook users out of a total population just shy of 70 million. This means that Facebook is likely to be your most effective advertising platform in the country. It may even rival Google Ads, the world’s largest ad platform. This also means that a Facebook agency in Bangkok can your most valuable partner.
Making Cost-Effective Facebook Ads
Facebook offers an ad platform that presents a lot of options in who sees your ads. This is because Facebook, as the biggest and oldest social media platform, has been storing its user’s data for many years, and they make the data available to brands advertising on their platform.
For instance, if your products appeal mainly to women between the ages of 40 and 50, you can direct your ads to only appear on women’s pages within this target range. You might question why this matters, as the more people who see the ads, the better.
But although Facebook is one of the most cost-effective ways to reach your target audience, it does cost money to advertise on Facebook. This is where a Facebook agency can be invaluable. By targeting your ads, you can make the best use of your marketing budget, and the agency can monitor the progress of your series of ads. They can spot trends and take advantage of them, adjust campaigns to offer sale prices, and use the vast database of Facebook to improve your marketing.
Using Facebook Business Manager
The tool that allows the Facebook agency to monitor your advertising campaigns so thoroughly is Facebook Business Manager. This tool is actually a set of tools. The interface shows 14 different assets, including your ad accounts, projects and individual project conversions.
From the menu interface, the Facebook agency can have complete control over all ad operations on Facebook. They can perform the endless monitoring chores and make all the changes and tweaks that are a necessary part of digital marketing from this interface. These agencies are practiced experts in using the tools of Facebook to maximise your brand’s exposure across the platform and reach the people who will put your brand on the map and earn increased market share and conversions.
Partnering with a respected and experienced Facebook agency in Thailand is one of the quickest ways to start your brand off on the right foot. It also helps you cut to the chase and gain a head start in your industry and marketplace by making good use of the country’s most popular social media platform.