Every business needs a marketing tool to advance and become more renowned amongst its growing customers. You can market your painting business in several ways, and we’re excited to share these amazing pointers.
Referrals are always good for a business, especially when you’re first starting out. Doing great work for your customers will guarantee they’ll refer you to others looking for a painter. In this way, you get to build a stellar reputation even before having other things like a website or business cards in place.
Lawn signs are exactly what the name says. These signs are put on lawns across intersections so that passing traffic can be seen. You may also ask hardware shops if you can have your signs put there. Lawn signs cost very little to install and make because you can do it from scratch. If you’re located in Detroit, then you know it’s one of Michigan’s largest and most populous cities. You have the potential to find plenty of customers for your painting business when you’re located in Detroit.
You can tap into the art of traditional advertising and make flyers to send out to the public. It would help if you had them placed in letterboxes, post boxes, at stores, and all over your local area. Flyers work just like business cards, but they can be handed out without any introductions.
All businesses should have a professional website made, as this is a good way of getting the word out to your current and potential customers. A website should give some information about how your company started to start building trust with the customers. A call to action is a key aspect of the website to prompt the reader to contact or book the service you offer. Many professional companies can help you create and set up your website. You can also do it yourself for a smaller fee on web hosting sites like WordPress and Squarespace, to name a few.
To set yourself apart from the rest of the companies competing in the same market, you have to be different or offer something unique that the others don’t share in common. It’s recorded that in 2022, there were 233,082 house painting and decorating contractor businesses in America. With so many competitors, it makes the challenge of being different and unique even harder.
To gain more traffic to your website, you can use online directories to advertise your business. Online directories are often optimized for Google and other search engines, so potential customers are bound to find your business there. Fun fact, according to Statista, the global market volume of paint and coatings amounted to almost a whopping ten billion gallons in 2019. That’s a lot of paint, hence a lot of painting companies to compete with.
Attending events and seminars is a good way to network with other companies and potential clients. Even if they’re not directly in your industry, they might need your painting business to maintain their properties. Networking and attending events is also a good chance to hand out business cards and flyers, extending further reach to the potential out there.
Having a business can be difficult, and there’s no denying that it comes with curve balls and unforeseen challenges. Still, perseverance pays off. Try to make your paint business the best it can be to build a stellar reputation and loyalty amongst your customers and potential new clients.