This year, e-Commerce website are set to earn $434 billion in the United States alone. By 2022 it is expected to earn $638 billion. A lot of consumers are going online for their shopping needs, and even more are on their mobiles browsing through the catalogue on their seller’s apps.
Indeed, e-Commerce has become the hottest industry now and there are no signs that it will slow down. We can pinpoint exactly when e-Commerce became a profitable business: the rise of mobile devices. Now that anyone can access the Internet on their smartphones and tablets, people can start shopping in the convenience of their homes. And because mobile devices keep improving and adapting to consumer needs, so should your e-Commerce efforts evolve with it.
So here is how you can start your online business and succeed.
Keep consumers interested and engaged
Making a good first impression is vital, especially since there a lot of e-Commerce sites all vying for the customer’s attention. One slip up, like a bad domain name or a clunky design, might mean poor conversion rates. This is why you need to be as creative as possible with your website.
First, come up with a domain name that can be remembered easily, maybe limit it to a maximum of two words only. You can also find a domain name in the WHOIS lookup database. Especially if your chosen name has already been taken, you can check when it expires and the contact details of the website owner so you can bid for it.
Next, make sure your website is not cluttered. Navigating your website must be intuitive, meaning customers can understand immediately where they need to go and what button they need to click. Do not be afraid of whitespace, when done right, it will make your website look sophisticated.
Create a mobile-friendly website
Now that your website follows an intuitive and simple layout, it can now be modified even further to a more mobile-friendly template. Most users access the internet through their smartphones, so this is more of a requirement rather than an option.
Optimise content for search engines
There are two main factors involved in optimising your e-Commerce website: content and images.
When writing your product descriptions, make sure these are enticing. Do not just limit yourself to describing what the product is, but explain what makes it different and the benefits from using it. Persuade them to purchase now through different strategies like fear of missing out (FOMO) or exclusivity.
As for images, customers must get a complete picture of what the product looks like and how it is used. So while you have high quality shots of the product from all views, consider posting pictures with models on them. Better yet, you can also add a very short demo reel showing how the product is used in everyday life.
Provide amazing customer experience
According to a study made by Walker Info, good customer experience trumps price and product quality. This means that on all steps in your funnel, the customer must get the best buying experience. You can do this by adding a FAQ page, reduce the loading times by optimising your images (e.g. reducing size), and putting social proof.
Of course, all of these efforts are pointless if the product you are offering does not fulfill what you have promised the customers. Make sure that what you are selling is top-notch, and then execute these strategies for e-Commerce success.