These days, having a strong social online presence is key to any business’s success. Even if you’re running a brick-and-mortar store and potential customers are passing by your door every day, you still need a great website and the ability to engage with these customers on social media. If you’re running an online store or becoming an influencer, then it’s even more important to get noticed online. And these days, in 2019, one of the best ways of doing this is by killing it on Instagram. This platform, which started as a way to share pictures between friends, has now transformed into the most important places for businesses to connect with their customers.
Whether you’re a newbie to Instagram or simply looking to improve your platform, we’ve got some great tips you can use now in 2019. Here’s how to kill it on Instagram:
1 Have an Instagram for Business account
One of the most important things any business needs is an Instagram for Business account. If you don’t have one of these already, it’s time to switch over. It’s easy: once you have a Facebook page, you can directly connect it here. That way, you stand out as a business, and you can identify your industry and provide contact information such as your website, email, and location. Additionally, you get access to a free feature, Insights, which provides you with analytics regarding not only likes but also details about visitors to your Instagram. This will help you improve your strategy over time.
Considering that 87 percent of the US population is aware of Instagram, you can build your following if you switch to an Instagram for Business account and use it properly.
2 Have an awesome bio
Lots of people think that Instagram’s only about having an awesome feed. And sure, having a high-quality curated feed that you’re posting to regularly is important, but focusing on only that means that you’re overlooking something hugely important: your Instagram bio. This is a chance for you to demonstrate who you are as a brand, having a profile picture that viewers will remember and a bio with language that reflects your brand, too. Additionally, think hard about what you want to use your link for. Many brands will lead viewers directly to their website, but not always. For example, you might want to link to your latest song release if you’re a musician or your most recent blog post if you’re a blogger.
Brands on Instagram have a 4.21 percent engagement rate, which is ten times higher than Facebook and 84 times higher than Facebook. By using strategies like having an awesome bio, you’ll definitely kill it on Instagram.
3 Understand your ideal followers
Oftentimes, it can be hard to come up with content if you don’t know who you’re creating it for yet. So even before, think about who your ideal customer is. According to Verma Farms, you need to “build an entire imaginary ‘persona’ for your ideal customer — from where this person lives to what he or she likes to do for fun. Then you can narrow down your marketing and start building and establishing your brand with the people most likely to purchase from you.” Once you’ve done this and started posting, review your analytics so you can find out even more about your followers. Feel free to survey followers, too.
35 percent of online adults use Instagram, so once you understand your ideal followers, you’ll get the attention of so many of these users!
4 Use an Instagram followers growth service
There’s probably nothing as challenging as getting a big following on Instagram, especially if you’re just starting out. Even if you’ve been posting several times a week, with content that shines, you can still find that you aren’t getting enough followers. That’s why it can be so useful to use an Instagram followers growth service. These companies allow you to buy Instagram followers who will engage with you–and, of course, once you’ve got enough of those followers, other users will be drawn to your profile, too.
Half of Instagram users follow a business–and they can follow yours if you use one of these services!
5 Use the right hashtags
Finally, don’t forget the power of the hashtag! By using the right ones, you can gain traction on Instagram, and connect not only with followers but with other players in your industry, such as influencers or businesses you can partner with. Generally speaking, you want to use industry hashtags, ones that are trending, and ones that you created for your own brand so that customers remember you.
And don’t forget to use geotags. Posts tagged with location have 79 percent higher engagement rates than those that don’t.
These are some of the best strategies you can use to kill it on Instagram this year. What other strategies do you think would be effective?