Evaluating a web design can be tricky for non-designers, especially because of lack of knowledge about web designing. However, it shouldn’t be unnecessarily a complicated process. Listed below are 3 outstanding tips for non-designers to effectively evaluate a web design. Let’s get right to it!
State or write your goals down clearly
This sounds simple enough, right? But you might be surprised how important it is to evaluate a web design. So, it is the first step to take – a good sitemap. For example, the answers to these questions will be included in it.
- What is the site for?
- What do you want a visitor to get out of each page and why?
- It is very important to get the site SEO- optimized?
- Do you want your conversion rate properly optimized?
- Are you focused on building a loyal following and an email list?
- Are you trying to streamline an ordering process?
- Do your design goals align with your business goals?
- And a host of other relevant questions.
You should make sure that the design elements and features are working towards these goals. If it’s newsletter, for example, the input should be found quickly and not hidden somewhere in the site.
And it’s okay to make some adjustments since it’s likely that you do not know nearly enough to write a detailed, and sometimes smart sitemap. Suppose, you have hired innovative web design agency in Sydney, but you should have an effective communication with your web design agency. So, you evaluate and re-evaluate your site based on your goals.
Ask relevant questions and be very specific about it
As a non-designer, you should be aware that there are a lot of things about web designing that are very complicated to grasp. So, you should be ready to ask relevant questions. In fact, you should demand for answers to your questions because there are a lot of things going into designing a website. If you don’t, you might end up screwing things up because you do not know exactly what you want and how to do it.
And if you do not know anything about UI/UX or best practices, it’s okay. All you need to ask an explanation on what your web designer is doing and why s/he is doing it. For example, ask questions like why your designer decides to go with the button style (which could distract or attract visitors to the site), or the type of photos (which could affect SEO), or color and topography. If you are unsatisfied, you can demand for better style that will attract more visitors, or change the type of photo, but your choice won’t affect SEO negatively.
In addition to that, here are some very specific questions you can ask?
- The white spaces here don’t go with the whole aesthetics of the site. Why do you choose to do it this way?
- The front page looks very simply. Why aren’t you adding a lot of sections to it?
If you ask relevant and very specific questions, you are definitely going to get specific and relevant answers from your designer which will help a lot.
At this point, you should be able to know if the design is impactful. You should make sure that everything is relevant, legible, and above all very impactful. If it’s not happening, try to maximize it. The elements should be able to draw visitors in, which will lead to high conversion rate.