In a world where getting your name out there online and interacting with different people is the done thing to become a success in business, Instagram is leading the way as the new medium for this 21st century twist on traditional business promotion. Where before businesses had to work on countless different aspects separately, such as marketing and customer service, at once; now, it has come together in one place and can be used by any business to make a name for themselves.
The evolution of business
Previously, all this work was divided between several different branches. Advertisers and marketing people came up with ideas to promote the products and services of the company while people working in the sales department and customer relations were the ones who dealt with customers on an interaction level. The advent of the Internet has changed all this. Over time, these areas have shifted towards the online world and have been condensed into a tighter outfit. While advertisers, marketing people and customer service operators are still hanging about, a lot of this work can now be done by one person. This is possible because there is one medium which offers the possibilities needed to handle all these areas with a single tool. This is the Internet and, while it has been around for quite some time now, it is constantly evolving and, therefore, the way business can be done while using it also evolves. The evolution of the Internet has thrown up numerous interesting avenues for doing business online but the one which perhaps is most relevant at this moment in time was not initially designed for this purpose.
What is Instagram?
Instagram began life as an outlet for people to share photos of their lives with friends and family. This simple idea, which was a more stripped-down version of Facebook, was welcomed with open arms and the site quickly became popular as word spread. Like all things online, its use evolved. This led to the emergence of Instagrammers, people who broadcast areas of their lives through Instagram for the world to see and make a living from it if enough people are interested in their content. Once people began to realise that Instagram could be used to make money, well-established traditional businesses also got in on the act and began to use the social network as a way to combine advertising and customer relations into a single area. Instagram offers a user-friendly platform that allows businesses to show off their latest products and ads, keep their users informed of the latest news while also engaging with them regarding any queries or concerns they may have. This combination of various facets allows for a more streamlined approach for businesses as people dealing with the Instagram account will be up-to-date on the goings-on in several different areas of the company.
Where to get a helping hand in your search for Instagram popularity
If you are using Instagram to promote your business, you will need to have a large base of followers and a large amount of regular interaction to boost your profile and make it more visible. With more interaction, your profile will rank higher in search results for hashtags or locations or names. If you are more visible, you will get more attention and if you get more attention, the name of your business will become better recognised. Therefore, if you feel like you need more interaction, it is possible to get in touch with websites that offer Instagram features for a price. Websites such as insta4likes.com provide Instagram users with a range of deals for features such as likes, comments and followers. Once you pay for them, you can use these features to increase your interaction and, in turn, your popularity. Add followers to your account, get more likes for your most important posts, get relevant comments and show the world your skills when interacting with customers. These services are provided by genuine Instagram users so they know what they are doing and how to go about it. It is a guaranteed way to increase the popularity of your profile and, having done that, you will raise the profile of your business.
Why go through so much effort?
The effort involved in building a popular Instagram profile is worth it. If you have a business behind your account then you can be sure that any increase in the popularity of your Instagram account will have a positive effect on the popularity of your business. This could come in the form of brand recognition or additional sales. It is worth remembering that there are more than a billion active users on Instagram and it is estimated that 80% of Instagram users follow at least one business while 60%of Instagram users have stated that they have purchased a product that first caught their eye on the social network. In addition, Instagram users are known to engage more with brand accounts than users of other social media so it also offers an opportunity to build a relationship with your customers on a more informal and direct level. By building a strong relationship with your customers, there is no doubt that they will spread the word of your company’s reputation. If you are using Instagram correctly, to promote your products, keep your customers informed and strengthen the bond with your followers, the hard work will pay off in no time.