Artificial intelligence (AI) is a game-changer in mobile technology. Many companies are today using this technology to better the effectiveness and efficiency of their marketing strategies. Today, many people are mobile-first. They spend more time with their tablets or mobile phones than they do with their PCs or laptops.
If your business can adapt to accommodate these portable device-obsessed consumers, you’ll be ahead of your competition.
AI Pushed Mobile Message Marketing to a Higher Pedestal
Advances in AI have changed how marketing is done. The changes started a few decades ago, and they are mainly about how businesses use mobile devices to interact with their customers from all over the world.
One of the key aspects of mobile marketing has been the development of email marketing. If you’ve been using this service, you must appreciate how it has and continues to revolutionize the marketing sector.
In this sector, almost all the technical aspects have been growing, with SMSs beating emails and becoming the leading tools in the sector. Things are bound to change more, thanks to AI.
AI is now helping businesses to identify their target area more effectively. It also improved engagements and helps in automating responses.
The Importance of Mobile Messaging Marketing
Marketing is the lifeline of a business. Without proper marketing, your business can never grow. Companies allocate resources to marketing with the hope that they will realize some return on their investment.
However, marketing must be targeted. You have to know the audience you are targeting with your services or products. If not, all the money you invest in marketing will go down the drains.
Mobile messaging marketing has proved to be very effective because it attracts the most important demographics: those in the 18 – 34 years age group. This group comprises tech-savvy individuals likely to be impacted by the use of AI in messaging.]
According to Forbes, Millenials are tech-savvy individuals, and using the phone for speaking forms only a fifth of the use to which they put their mobile phones. The remaining fraction is for other apps, with the primary use being texting. This explains why AI will be the best way to reach this group.
Many Millenials prefer receiving information via text rather than through phone calls. But why is this so? This group of people is ever busy, and they don’t want to waste time making or receiving calls. Texting or using emails is more convenient for them because it saves them time, and the messages are also short and precise. Text and emails remain in their phones as long as they wish, and they can use them for future reference.
About 70% of Millennials have confirmed that they use text more than any other form of communication, and this explains why mobile messaging marketing has become a very prominent advertising method.
AI can track individual customer’s shopping behavior so that such an individual will only receive marketing messages relevant to their needs.
Messaging Platform for Marketing
There has been an increase in text message marketing in the US throughout this century. This made the government come up with regulations to check this marketing channel. Today, the use of a messaging platform is the best way to reach your potential and existing customers.
The advantage of using this platform is that the recipient (your customer) must agree to receive the messages. In other words, the customer must opt into the messaging platform to receive the news, meaning they will only receive messages when they desire. Today, most companies are using AI to increase mobile engagement, the rates on opt-ins, and to retain their old customers.
Understanding IPX and Roaming Control
For effecting marketing, you must be able to reach your potential and existing clients wherever they are, even away from home. The popularity of text messaging globally arises from the fact that it is something the recipient can see instantly and respond to promptly.
If you are offering a flash sale and are sensitive to response time, your message should be able to reach the recipients. That’s where AI comes in. AI is excellent at roaming control to ensure the texts reach their destinations even when the recipients are roaming. This is made possible by using the IPX protocol.
This technology works alongside the internet to push text messages and notifications to recipients even if they are away from home. IPX, a creation of the telecommunications companies, has proved to be a worthy force behind mobile messaging marketing.
Messaging is Continuous
When dealing with your customers through emails, you find it difficult to track messages sent several weeks, months, or years back.
According to LinkedIn, text messaging is a seamless communication method that’s easy to explore. In essence, mobile engagement offers a continuous line of communication that makes it more personal than the other communications channels used in marketing.
In texting, the messages come as a thread, which makes it easy to follow and understand them. By typing and sending messages, your customers will be engaging in your marketing campaigns in real-time, and this is what your business needs.
You Can Link Text Messaging to Bigger Marketing Campaigns
Mobile messaging marketing is crucial because you can send individualized messages. Each individual is unique, and the message that is palatable to an individual may not be so to another. By recognizing individual preferences and tastes, companies can create personalized messages to appeal to their target customers’ emissions.
Whether you have flash sales on your website or you have a marketing campaign on social media, there are many ways you can link text messages to these marketing strategies.
With AI, it will be possible to create advertisements that focus on the individuals reading the ads or text. Mobile engagement provides the best way through which companies can get personal with their existing and potential customers. Thus, you can’t afford to undermine it if you are a business owner or a marketer.
Wrapping it Up
AI has brought significant changes to text messaging. As the number of mobile device users continues to grow, it is crucial for business owners and marketers to take advantage of this remarkable phenomenon. As a business owner, you can encourage your marketing team to leverage AI in their marketing endeavor. This can be possible if they work hand in hand with the IT department.
