For any small business that aims for success, it’s important to have a strong digital presence. Whether your business is based on the internet or strictly a brick and mortar site, your website can help you create a strong brand and source of revenue. But simply having a website is not enough to guarantee success. You need a website that follows industry recommendations to help you go further with your business. Here are six tips to give you some ideas about improving your online presence.
1. Understand SEO
First, you want to make sure online customers or visitors can actually find your website. You’ll have to do some research about SEO, or search engine optimization. SEO is a method of helping people online find out about your site when searching for businesses or key terms. Smart business owners have an understanding of what it takes to get their company listed at the top of the search engine results.
2. Consider Mobile Site Visitors
Another important part of a great business website is how it looks on a mobile phone screen. Today, more people than ever use their phones to find information online. If you only have one version of your site, you could be losing potential customers who are using their phones to look up details. Sites that have lots of dynamic features may not load properly on a mobile device, or the site could take much longer to boot up, leaving visitors frustrated and bored.
3. Employ a Simple Design
One way to help cut back on the load time for your site is to simplify the design. When looking at a website, visitors prefer simple and clean backgrounds that don’t have too many focal points. Your design shouldn’t get in the way of what your company’s mission is. Additionally, you have to remember that visitors may only spend a few seconds looking over what you offer. If your design helps them focus on your brand and company personality without distracting music, graphics, or busy features, you’ll be able to convert them into customers much more easily.
4. Showcase Your Products and Services
The biggest reason you should put time and effort into your website is to help showcase your products and services. The web allows you to create a site that displays all that your company can offer customers. If you have a product, it’s smart to use pictures and descriptive text to help educate customers about benefits and features. For services, you’ll need to develop a story and hash out your branding to showcase all of your offerings. If you have a large number of products or services, you may want to feature only a fraction of that to keep potential customers engaged.
5. Test Loading Time
Next, you should periodically test your site’s loading time as you make changes and add additional features, products, or services to your site. When you make your own website, you’ll need to keep the loading time in mind before using things such as video and sound. It’s also important to consider your site’s server and its capabilities. If your site overloads the host, it could crash and impact your ability to generate profits.
6. Write Engaging Content
The last big part of a great small business site is the content. You may want to consider hiring a professional writer to help you create interesting content. Great content can pull visitors in and help tell your brand’s story, while terrible content can keep people from wanting to find out more about your organization.
Website design is an ongoing process that can help or harm your small business. Focus on these best practices from the digital playbook to keep your website unique and relevant for your industry. If you take the time to invest in your website, you could increase your profit margins and get to the next level.
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