Real estate is a personal business. Potential homebuyers, whether they’re in the market for the first time or have owned several properties through the years, are looking for an agent they can trust to find the perfect fit for them.
For real estate agents, that means striking a genuine chord that will provide the foundation for a trusting relationship. To jumpstart your marketing in 2020, consider using custom, professional real estate templates and follow these tips.
Build a Strong Website
While homeowners might find listing on marketwide sites and services, they’ll learn about listing agents through that agent’s website. Make sure you’re making the right impression by having a professional looking online home that’s easy to navigate.
A winning real estate website will be full of attractive photos and interactive features like virtual tours, as well as smartly written copy that appeals to the buyer’s needs. Be sure to include an easy-to-find contact button on every page, to generate leads and gather customer information. Write listing descriptions and landing page copy with search engines in mind, including keywords and search terms in your writing.
Invite users to stay longer on your site and keep coming back with engaging, original content. Articles on home-buying tips or a weekly roundup of great new properties can establish you as a knowledgeable voice in the field.
Establish Your Brand Identity
Like any other business, a real estate seller needs to have an identifiable brand. Think about the qualities you want clients to remember after meeting you. Were you particularly up to speed on the characteristics of different neighborhoods? Easy to get a hold of? Exceptionally friendly? Put together a list of five or so traits you want to be known for, and construct your brand around them.
You can reinforce your brand promise through your actions, as well as through marketing. Consider adding a tagline to your business cards, website and email signature. When you write social media posts, think about what part of your brand promise they reflect. Building and maintaining a brand requires consistency and dedication. Stick with it to see the benefits.
Social media channels allow real estate agents to build on their personal brand in an engaging, interactive platform. As your network grows, posting to social platforms allows you to keep up with contacts and grow your list of connections. Publish a multi-photo post to Instagram to showcase a new listing. Capture some of your favorite details about a property and put them into a Facebook post. This shareable content can extend past your immediate circle if it’s done thoughtfully.
Keep in mind that different social channels have different strengths, and followers will get tired of saving the same post on every account. High-quality photos will play best on Instagram, while article links or longer stories might work better on Facebook. Don’t be afraid to play with posting times and frequency to find what works best with your audience.
Start 2020 on the right foot by giving your real estate marketing a boost. While you can do much of this work solo, a marketing agency that specializes in real estate can provide support and expert guidance to maximize results.