Previously, Facebook was one of the most commonly used accounts. However, with time, the younger demographics have gone to more ‘youthful’ tools like Instagram, Snapchat, and Linked. Nevertheless, Facebook remains to be the leading of them all. Anyone joining media for the very first time has a high probability of creating a Facebook page first in comparison to other social networks. When you plan on digital marketing, Facebook should be your first thought. However, you need to develop a strategy of attracting consumers, directing them to your page and later converting them to buyers and referrals. Here are the tips on how to use Facebook to your favour.
Use a recognizable profile picture
People should always differentiate between personal and business accounts. With a business account, never put your picture. It is recommendable that you put an image relating to your business. In this, people can connect to it with just a glance. However, you can have your picture in case you are a consultant or a solopreneur. Your profile picture gives a thumbnail of what your business handles. This requires that you choose wisely since it appears every time you make an update.
Write more about your business in the ‘about’ section
As a consumer, an individual will want to learn more about your business. The only place to get this information is in the about section. In that section, write a brief and concise description of what you do. This is a tab that determines whether an individual will like your page or not.
Additionally, you could give a Google map of your location for anyone who wishes to pay a visit. Business contacts and addresses could also be added here. In case your services change, click on the ‘about’ button to edit whatever you wish.
Know when to post for your audience
The question commonly asked is when to post to get more likes or comments. However, there is no exact answer to this. A good day may not be the same to someone else. It all comes down to your target audience. Do you target people who get online in the evening after work, on weekends, etc.? Time zone differences also matter; whether you target a group of people within the same time zone or different.
Write good content
Facebook values content. As a marketer, make it a habit of posting content relevant to your audience. Being funny or formal depends on your audience thus the more need to know them. As a blogger, you already know your best content from your variety. To post them, you could decide to do it for yourself or turn your automation. However, never make the mistake of having a robot post and engage your audience. People get more convinced while holding a conversation with a human being rather than a machine.
Use a lot of visuals
As a fan of Facebook, an individual will log in to laugh and find something to cool their tired brains. Take the example of an employee who has had a busy day in the office. Once they get home, they will look for something to relax their minds, and find the day’s happenings. In most instances, they will read posts with compelling images. The sight of an image encourages the mind to go through the caption. People tend to engage with visuals more than text. As an online entrepreneur, make use of visuals. They engage more with users.
Go live on Facebook
Watching videos on Facebook is more engaging than YouTube. Watching videos on Facebook is more convenient and saves money as compared to YouTube. People enjoy video content since it gives them a better understanding than text. However, always ensure that your videos have good visuals to avoid annoying people. Use a good camera to give quality as you go live. Good visuals keep people around. Going live ranks higher than uploaded posts thus the more need to engage your viewers.
Make use of Facebook insights
This is a tool that is less used by most people. The tool helps one to analyze your engagement level on Facebook. As a business owner, you can find out what people engage with most in your page, the amount of time spent on the post, and many more. From such information, you will find out what people like and what they dislike. From this, you can sieve what to give your fans and what to stop.
Strive for quality rather than quantity
Many businesses have a problem of posting every hour only to post the same thing. However, you should always question your quality. Does frequent posting get more people on board? The quantity of posts does not matter. Becoming visible on different feeds is all about quality. There are algorithms on Facebook that sieve out relevant from irrelevant posts. In the end, only the relevant content appears more on people’s pages. Always spend more time working on the quality of posts rather than the number. Never make the mistake of overwhelming users with your content.
Making the best out of your business page should be a paramount agenda to any business entrepreneur. Creating a business page does not guarantee success in any way. As a marketer, you should work on driving traffic to your page, engaging them in the DMs and comment sections, and more so making them potential leads for your business. Using Facebook for business could be the wisest thing to do as an online entrepreneur.