According to studies, more than 67% of shoppers spend 75% of their time online searching for goods to buy.
This means that any online shopping experience starts with a product search on a search engine. So if your website is visible easily on the search engine, it can mean more traction and sales of your business.
A lot of people think that having a website is enough for their business, however it is important that the website is structured properly and has content that is relevant to the search engine and visitors. By optimizing the structure and content, you can grow your business by increasing sales.
What is SEO, and how can an SEO expert help your business?
SEO is a marketing strategy that increases the website’s visibility on popular search engines like Google, Yahoo, and Bing etc. A good SEO strategy is more than just optimizing the keywords used for search, it also takes into consideration how each search engine works, and which search engine is being used by customers.
The goal of an SEO expert is to optimize the client’s website so that it is positioned and indexed on top by search engines. In order to optimize a website the first step is to make sure that the content is correct, as the quality of content plays a huge role in the ranking of a website.
Since the criteria of search is constantly changing, SEO is an ongoing process. If you want promote your sales and constantly stay ahead of your business rivals, SEO will definitely help to achieve this.
An SEO Expert can help you grow your business by:
- Enhancing the website on the search engine
An SEO expert London will give you a complete review of your websites strengths as well as weakness. They will review the website’s content and make relevant changes, such as adding keywords that are popularly used by customers.
- Direct relevant and qualified traffic to your website
Most business have a website as well as mobile app, for small and medium sized business to grow it is important to target the local search. An SEO expert will optimize the digital properties for specific areas, so that your business services and products can be found faster.
- Increase business conversion
Business conversion means, the ratio between the number of people who make a purchase to the total number of people who just visit a website. An SEO expert will divert genuine buyers to the website and increase your business conversion rate.
- Build brand awareness
Being visible on a search engine is important for any business or brand. If your website has a higher ranking it will help to build and enhance brand awareness. If the website gets listed higher on a search engine with multiple keywords, it is good for the brand as well as business.
- Engage the customers
If a website or blog has been optimized by SEO, it is in a better position to engage the customers and audience. You will also get valuable insights from the customers, this will help you to improve your products as well as services.
- Reduce abandonment and bounce rate
When a customer visits a website but leaves without checking the other pages and making a purchase, it is termed as a bounce. A high bounce rate means the website does not have an impressive, enticing landing page. If you reduce the bounce rate, you can boost the conversion rate and an SEO expert can help you do this by optimizing and structuring the landing page of your website.
Hiring the services of a good SEO expert help your business in the long run. An SEO expert will give an objective review of your website’s strengths and weakness and then will implement a strategy that actually works.
SEO solutions are tailored according to specific business needs with the sole purpose to improve the online ranking and image of the business. From email marketing, website design and development services, search engine optimization services, campaign management and implementation an SEO expert will ensure that the online presence of a business boosts continuously.