The main or basic concept of car parking is to offer vehicle storage services, give customers peace of mind and free up new spaces on urban roads.
When understanding this idea, it’s easy to understand the vast demand that parking has, given that the car itself is still the main form of transportation.
So, opening a parking lot is a low-risk and high-profit occupation. However, there are several factors that must be considered when implementing this idea, and one of the main ones is location. Location is a factor that needs to be considered before you start discussing other factors such as human capital management system, renovation funds, assistive devices and so on. This is basic because isn’t the parking lot “selling” the location?
In addition, knowing where to open a parking lot is not only about finding the place that has the most number of cars, but also how services will be provided, given the diversity of potential customers. We have separated in this article some places found in big cities which are big bets to open parking lots.
It seems rather obvious, but it is worth mentioning that the center is a place with very high vehicle circulation, so they will always be a good choice for opening parking spaces. However, reduced space may be a barrier, so an alternative that can be done is to use facilities such as those in underground parking lots, for example. Another way to differentiate yourself in this space is to invest in automation technology, making services more practical, because people will prefer services that are available faster.
Opening a parking lot next to the stadium also accepts a variety of possible marketing strategies based on the local crowd.
More than 100 million people travel by plane in the US every year. This expressive number represents the potential of this market. The benefit of opening a parking space at this location is a long stay, because, generally, long plane trips and customers are looking for a safe place to leave their car.
Everyone who has been to a beach busy with a car knows how difficult it is to find a place to park. This customer wants to find a fast place to enjoy his days at the beach. Thus, parking in this area can be a great and very profitable business opportunity on holidays or in December / January.
We have talked specifically about stadiums, however, it is worth mentioning the emerging market for cultural centers. People increasingly go to theaters, theaters, shows and shopping centers. These places open doors for a diverse audience.
In this request, it is legitimate to highlight marketing campaign opportunities in partnership with a cultural center, emphasizing a specific audience. In addition, a good difference for this media is valet service, to ensure user comfort.
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