Options for drivers and passengers when it comes to audio-visual entertainment on the road are becoming increasingly sophisticated – not to mention fun – thanks to the rapid evolution in the ICE (In-Car Entertainment) or IVI (In-vehicle infotainment) industries.
The inbuilt hardware in automobiles providing entertainment and information are useful on both short trips and longer road trips or vacations with family and friends. Indeed, the spec of ICE and IVI features in used cars is beginning to make a real difference in the private vehicle sale market too, significantly impacting pricing of second hand automobiles.
The major players in the field of ICE and IVI around the world are Pioneer, Harman, Panasonic, Continental and Garmin. It’s an industry which is growing hugely, so the main brands are always bringing out new tech wizardry. It’s worth looking into their increasingly ubiquitous and helpful technology when making vehicle upgrades.
The following are some of the most popular trends in the ICE and IVI sectors:
- Speakerless car audio systems
- Android Auto and Carplay
- Alexa and Siri virtual assistants
- Dash cams to avoid accidents
Speakerless car audio systems are in increasingly high demand. They do away with the use of multiple speakers and give drivers and passengers a whole new experience when listening to music. The technological advance in this case is that the sound being produced within the vehicle is emitted from various surfaces within the car’s dashboard, interior and chassis rather than from speakers, producing a clearer, truer sound, like that from a musical instrument or a person’s voice.
Carplay is Apple’s official route to hook an iOS device up with a compatible vehicle. The user plugs the iOS device into the car’s in-built computer and can then simulate use of the device through the car’s main infotainment system. The screen of the car’s computer becomes an extension of the mobile device. The principle is similar for Google’s Android Auto, with the technology providing a seamless mobile entertainment and communication experience to drivers and passengers.
Alexa from Amazon and Siri from Apple are virtual assistants. Set them up in a compatible vehicle – or mobile device connected with the vehicle – to get information about weather and navigation, or to use their directable AI technology to entertain you on the move.
Meanwhile, in-built and portable dash cams are increasingly being used for pleasure (recording scenic journeys) and security.
ICE systems enhance driver and passenger experiences providing almost endless entertainment options. Additional features of ICE systems include radio navigation, radio entertainment, streaming tech and internet connectivity. With each passing year, consumers enjoy ever greater features in ICE and IVI tech.
One of the key benefits of ICE and IVI to consumers and brands according to Persistent Market Research is the growing sophistication of location-based information on products and services.
When your vehicle knows exactly how far it can go with an emptying fuel tank and provides options on the nearest five or ten petrol stations, the driver is on to a winner. When the vehicle alerts the driver or passengers to special offers and information from restaurants and retailers along the journey in real time, it’s another win-win situation.