Of the many cornerstones of operating a successful website, the importance of blogging cannot be overemphasized. Once upon a time adding a blog to a site was an aspect ranking fairly low in the overall priorities. A weblog or diary was more of an add-on that could be updated periodically while the main body of the site performed the important tasks. As with anything else in the internet, this functionality evolved. Nowadays blogging is everything: your blog is your website’s digital lifeblood. So what are the key factors to be aware of?
The blog is the point where you can truly engage with your audience, no matter what the core theme of your site is. Whether you are writing product reviews or selling products yourself, this is the point where site visitors can do so much more than simply browse through your pages.
Your blog needs to be enthusiastic about whatever it is your are promoting without being pushy. You can drop promotional hints into the pages where your items are listed, but the blog is all about engaging with your customers on equal terms. Forget about sales pitches, this is where you invite your clients to participate in your venture. You propose they submit their own ideas, whether that’s about potential product development, or reviewing exisiting ones. Once you get the hang of using your blog to build a rapport you’ll watch your customer base grow organically.
Tapping into your audience in this way will give you valuable feedback. The more regularly you share bulletins with your clients the more valuable their reactions will be, allowing you to anticipate trends which will help you to formulate business strategies.
Another fundamental aspect of blogging to focus on is keeping your narrative on a personal basis. This ties in with that crucial facet of carefully nurturing a client base rather than simply setting yourself up as an online shop. When composing your blog, go back to the basics of creating diary entries – if you can imagine writing intimate messages which you are then prepared to share with the rest of the world! Blogging should be about adopting a friendly, informal tone, while imparting all the relevant information your clients require. Once you achieve this fine balance between spontaneity and robust content, your blog will go from strength to strength.
Blogs mustn’t stagnate. Update regularly and maintain consistency. Blogging should also be used in conjunction with other important promotional tools. As your customer base expands, inject the process with an email list. Clients will be far more inclined to engage if they receive the direct emails that make them feel valued.
Once your clients feel appreciated they’ll be even more likely to respond to any call for action – the pivotal messages that can be seeded into your blog to really galvanize your customer base.
In the right hands dynamic blogging can achieve something akin to flirting with customers, magnetically drawing them back to your site.